Metricool vs Hootsuite What Is The Difference?

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Threads, Meta's new social platform, is an excellent way to grow your audience and make money on social media. Users are flocking to the app to join the conversation, and organic reach is still high—meaning you can get in on the action before everyone else. However, like any other social media app, it takes consistent effort to see results.

Fortunately, tools like Metricool and Hootsuite can help you manage your time and make money on Threads by helping you grow your audience. In this guide, we’ll explore the differences between Metricool and Hootsuite so you can choose the right one to help you reach your goals. Keep reading to learn how to make money on Threads.

As you’ll see, both tools offer valuable help for growing your audience on Threads. However, Metricool has dedicated features that can help you get results faster.

What Are Metricool and Hootsuite?

What is Metricool?

Metricool is a social media management tool gaining popularity for its user-friendly interface and straightforward design. The platform appeals to freelancers, small businesses, and marketing agencies needing a simple tool to manage social media. Metricool integrates with major social platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google Business Profile.

The tool offers scheduling, content planning, detailed analytics, and even an ads management feature for tracking paid campaigns across Google, Facebook, and Instagram. Metricool also provides insightful heatmaps that indicate the best times to post based on audience engagement, which is ideal for those who wish to take a data-driven approach to post.

What is Hootsuite?

Hootsuite is one of the oldest social media management tools on the market. The platform is known for its comprehensive features that help businesses manage everything from scheduling posts to customer service, analytics, and team collaboration.

Hootsuite supports over 20 social networks, including all the major players like Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok. The tool suits businesses with diverse social media strategies across multiple channels. Hootsuite also offers in-depth reporting and performance analytics, which are particularly useful for enterprises looking to measure the ROI of their social media efforts. Additionally, Hootsuite provides a robust team collaboration suite, allowing organizations to streamline workflows with approval processes, shared calendars, and task assignments.

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How Do Metricool and Hootsuite Work?

Metricool provides a visually appealing, user-friendly interface designed for social media management. After signing up for the platform and linking your social media accounts, the dashboard offers a bird’s-eye view of your social media activity, including your posts, engagement metrics, and upcoming content.

You can even schedule posts in advance with a simple drag-and-drop calendar system. This makes it ideal for small businesses or individuals who want to plan content without overcomplicating it. The platform also provides detailed reports that allow users to track key performance indicators such as engagement rates, follower growth, and reach, helping users make data-driven decisions about content and posting times.

Hootsuite integrates with social platforms similarly, but its functionality is geared toward scalability and enterprise use. Its platform offers a highly customizable experience, where users can manage multiple social accounts, track conversations, and monitor mentions in real-time. Its content scheduling tool allows you to plan posts well in advance and organize them in a calendar view, similar to Metricool.

However, Hootsuite excels in team collaboration features, making it easier for businesses to involve multiple team members in the social media management process. For example, you can assign tasks to different team members, review posts before they go live, and manage approvals, all within the platform.

Robust Analytics and Reporting Features

Both tools can be used for post-scheduling, analytics, and reporting. Still, Hootsuite offers more extensive team features, integrations, and advanced analytics, while Metricool is geared more toward users seeking a more straightforward experience with social media management.

Key Differences Between Metricool and Hootsuite

Feature Set: Choosing the Right Tool for Your Needs

Metricool is straightforward, focusing on core features like social media scheduling, analytics, and ad management. It is an excellent tool for those who don’t need overly complex functionalities but want to get results. Metricool also includes post-scheduling, audience insights, and a heatmap for the best posting times.

Hootsuite offers broader features like team collaboration, content approval workflows, advanced analytics, monitoring conversations, and brand mentions. It’s a versatile tool that handles multiple social platforms and integrations with third-party applications like Google Analytics, Salesforce, and even project management tools like Slack and Trello.

Pricing: Finding Your Budget Match

Metricool offers a free plan for users with basic needs, and its paid plans are affordable. This makes it an excellent choice for small businesses, freelancers, and marketers on a budget. Hootsuite has a more premium pricing structure, with a free plan offering only limited features. Its professional and enterprise-level plans are priced higher, reflecting the advanced features and capabilities targeted at larger businesses and teams.

Analytics and Reporting: Digging Deeper Into Data

Metricool’s analytics are straightforward, with simple graphs and charts showing metrics like reach, engagement, and follower growth. While they offer valuable insights, they don’t have the same level of depth or customization found in Hootsuite. Hootsuite’s analytics are more advanced and customizable, allowing users to generate detailed reports across multiple accounts and platforms. For businesses seeking a deeper understanding of their social media performance, Hootsuite provides a much more robust reporting system.

Metricool supports integration with major social media platforms and ad networks like Google and Facebook but doesn’t have the extensive third-party integrations that Hootsuite does. Hootsuite offers over 20 integrations with third-party tools, including customer relationship management (CRM) systems, help desk platforms, and marketing software. This makes it ideal for large businesses that rely on multiple tools for their operations.

Grow Your Audience on Threads with BlackTwist

BlackTwist helps you grow your audience on Threads. Our app streamlines your Threads management with key features, including automated post-scheduling, multi-account management, engagement automation, content repurposing, and analytics insights. We help you reduce repetitive tasks, allowing more content creation and community-building time.

Whether you're an individual creator or a business, BlackTwist will enable you to scale your influence efficiently. With our distraction-free editor, lightning-fast engagement tools, and data-driven insights, you can focus on what matters most - creating compelling content and growing your Threads following. Create and schedule your first Threads post for free today with Blacktwist.

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How to Choose Between Metricool and Hootsuite

Team Size and Collaboration Needs: Who's on Your Team?

If you’re a solo content creator, freelancer, or small business, Metricool is the ideal choice due to its ease of use and affordability. For larger firms or teams requiring collaboration, approval workflows, and task assignments, Hootsuite is better equipped to handle multiple users working together efficiently.

Feature Requirements: What Do You Need to Get the Job Done?

If your primary focus is on social media scheduling and basic analytics, Metricool provides all the essentials without unnecessary complexity. If you need advanced features like social listening, custom reporting, or integration with CRM and marketing automation tools, Hootsuite stands out as the more feature-rich option.

Budget Considerations: How Much Should You Expect to Pay?

Metricool offers a free plan, and its paid plans are reasonably priced, making it perfect for those with limited budgets. Hootsuite tends to be more expensive, especially for larger teams or enterprises, so be prepared for a higher investment if you opt for this tool.

Type of Business or Project: Which Tool Fits Your Needs?

For small businesses or independent marketers who need to manage their social media presence and track ads, Metricool is a cost-effective and easy-to-use solution. However, Hootsuite is a better fit for enterprises, marketing agencies, or organizations with a diverse social media strategy and a larger team due to its scalability and wide range of integrations.