How to Make Money on Threads in 2026: 7 Proven Ways

Can you make money on Threads in 2026?

Yes, but not because Meta pays you to post. There is still no public creator fund, no ad revenue share, and no tipping on Threads. Every creator making real money is doing it through brand deals, affiliate links, and by sending Threads traffic to something they own, like an email list or a product.

In this article, we will cover how to make money on Threads in 2026 (including Threads monetization requirements), what changed since our last update, and the tools that make it easier.

Can You Make Money on Threads? (Explained)

Getting monetized on Threads is closely related to whether you meet the platform's requirements.

These include follower count, post frequency, or content quality. Once you meet the criteria, you can earn an income on Threads through brand deals and affiliate sales.

If you really want to monetize on Threads, you need to treat your profile like a business. Track what works using Threads analytics.

With the data you get from tracking, test different formats to see what works best.

Also, you need to stay ready to adapt as new features roll out.

Most likely, you cannot do this without the right tools and strategies. For instance, manual posting can get messy and keep you in the dark about your posts' performance at large.

Learn more about what a high-performing Threads strategy looks like here.

What You Need to Know for Monetizing Threads in 2026

Here's what you need to keep up your Threads business strategy with:

Threads ads went global. As of January 2026, Meta opened Threads ads to every user worldwide, running on the same Ads Manager as Facebook and Instagram. Before that, ads were limited to a handful of test regions.
The bonus program is done. Meta's invite-only payout program, which paid select creators for hitting view targets, wound down around April 2025. It's closed to new creators, with no signs of returning.
The audience has grown. Threads has passed 500 million monthly users.
What hasn't changed: Meta still doesn't pay creators directly for posts. If you see claims of a Threads "payout program," that's outdated or false.

What Threads' Global Ad Rollout Means for You

Why this matters even though it doesn't pay you directly: ad revenue is what would eventually fund any creator payout program. Meta followed this exact strategy on Instagram and Facebook, building the ad business first, then adding creator payouts once revenue was flowing.

Nothing is confirmed for Threads, so don't plan your income around it. But it does mean more advertisers are watching Threads closely, which is good news if brand deals are part of your strategy.

Top Seven Ways to Monetize Your Threads Account

Asking yourself how to earn on the Threads app? We’ve got you covered.

Take a look at these strategies you can use to monetize your efforts on this platform.

1. Use Threads to Build Influence and Attract Sponsorships

Creators are using Threads to share honest industry takes and connect with like-minded users. This builds authenticity, which attracts brand partnerships.

2. Repurpose Original, High-Engagement Content

Content that sparks real conversations can be repurposed. These posts can be personal stories or opinions. This kind of engagement still positions creators for monetization through other channels.

3. Stay Active to Capture Early-Mover Brand Attention

Brands like Channel 4 and PrettyLittleThing are watching Threads closely. Staying visible on the app gives creators an edge for early partnerships as more brands begin experimenting with the platform.

4. Build an Email List From Your Threads Traffic

Threads followers are not yours to keep, since the app controls your reach. Send engaged followers to a newsletter or email list instead. Once someone is on your list, you can sell to them directly without depending on Threads' algorithm.

5. Sell Your Own Digital Products or Services

Guides, templates, courses, or coaching calls let you monetize your audience without waiting on a brand deal. Tease the value in your posts, then point people to the offer in your bio. This works even with a small but engaged following.

6. Run Affiliate Links and Discount Codes

Share products you actually use and earn a cut of every sale through your link or code. This pairs well with original content, since a genuine recommendation performs better on Threads than an obvious ad.

7. Land Freelance or Client Work Through Threads

Sharing your expertise openly, whether that is writing, design, marketing, or another skill, puts you in front of people who need to hire someone. Many creators land freelance clients directly from replies and DMs (with no follower minimum required).

Step-by-Step Monetization Plan for Creators on Threads

Now, let's take a look at a roadmap to turn your Threads presence into a revenue stream.

Step 1: Set Up a Professional Profile

Convert your Instagram account to a Professional Account and link it to your Threads profile. This is mandatory to be eligible for monetization programs.

Step-by-step monetization plan illustration showing Instagram settings with option to switch to professional account. — Source

Also, make sure your Threads profile is public so your content can reach a wider audience and qualify for affiliates partnerships.

Step-by-step monetization plan illustration showing Instagram setup screens for professional account with category and business options.

Step 2: Build Your Audience

Try to hit at least the 1,000-follower mark on Threads, which is a basic threshold to unlock monetization opportunities.

This is not an official Threads rule, but a common creator benchmark brands look for before offering monetization opportunities.

Then, grow your audience as you go by posting regularly and engaging authentically with your followers.

Step 3: Publish Original Content

Post at least 10 original posts on Threads. Content must be original, not reposted from other platforms, and free of watermarks or copyrighted material.

Step 4: Explore Monetization Avenues

Use Threads to build your brand and audience, then leverage:

Brand collaborations and sponsored posts.
Affiliate marketing by sharing product links and discount codes.
Meta ads on Threads’ feed to send interested users to your landing pages

Also, it's important to cross-promote your Threads content on Instagram and other platforms to boost your reach and engagement even further.

How BlackTwist Supports Your Threads Monetization Strategy

BlackTwist gives you the structure to stay consistent and scale your content into a real revenue stream. Here's how:

Building Your Audience

BlackTwist's content calendar and scheduler help creators post regularly without burnout.

Most users report batching and scheduling a week's worth of content in just 20–30 minutes. The good news is that BlackTwist lets you do that in just a few taps.

Interface of BlackTwist preset time-slot queue with timezone field and slot picker.

Publishing Original Content

BlackTwist provides a clean, distraction-free editor and unlimited drafts, so you can plan content ahead and avoid reposting from other platforms.

Turning Threads Activity into Brand-Ready Proof

BlackTwist’s Analytics feature helps you follow how your posts are progressing and know which types get the most reach, replies, and saves.

You can then export your numbers to a CSV file and use them in a media kit or pitch deck to show brands how your Threads posts perform.

If you promote affiliate offers, you can match these stats with your sales.

Managing Multi-Brand Deals from a Single Calendar

Running more than one Threads account, like your own brand plus clients or side projects? BlackTwist’s multi-account view lets you manage everything from one calendar.

You can take posts that work well on one account, adjust them for another, and run full campaigns without mixing things up.

A screenshot of a weekly calendar in BlackTwist managing multiple accounts

This makes it easier to plan and offer posting packages and actually deliver them on time. For example, “one post on my main account plus two posts on client accounts.”

You keep your schedule organized, your posting consistent, and your offers more attractive to brands.

Boosting Engagement with Carousel Posts

Carousel posts are multi-image or multi-slide threads that are proven to increase engagement. Higher engagement helps boost visibility.

BlackTwist's Free Threads Carousel Generator makes it simple: type your text, choose a background color, and it auto-generates a swipeable carousel, ready to post.

Screenshot of BlackTwist Free Threads Text Carousel Generator with editable text, color options, and preview display.

It's fast, no design skills needed, and optimized for Threads' 20-image limit. This tool helps creators present deeper stories or tutorials without overloading a single post.

Generate your free carousel here.

FAQs

How Do I Grow on Threads in 2026?

Post consistently, ideally at least once a day, and focus on content (and get help from AI if you have to) to get real replies, not just likes. Engagement quality matters more than follower count for both reach and brand deals. For a full breakdown of what a strong Threads strategy looks like right now, see our guide: How BlackTwist Supports Your Threads Growth Strategy.

Is it Possible to Earn Money on Threads?

Yes, but not directly from Meta. There is still no creator fund, ad revenue share, or tipping on Threads as of mid-2026. Creators earn through brand deals, affiliate marketing, and by using Threads to drive traffic to their own products or email lists.

How Much Money Can You Make on Threads?

It depends entirely on your audience size, niche, and how you monetize off-platform, since Threads itself does not pay you per post or per view.

Sponsored posts can range from small flat fees for niche creators to much larger deals for established accounts, and affiliate or product income scales with how well you convert your audience.

What Happens if Your Threads Account Gets Banned?

A ban can cut off your income overnight, especially if brand deals or affiliate links run through that account. This is one more reason to keep an email list or other owned audience outside of Threads, so a suspension does not wipe out everything you built.

If your account gets flagged or banned, see our guide: Threads Account Banned: How to Recover.

What to Take Away from This?

So, how to make money on Threads? And, do influencers get paid on Threads? Monetizing on Threads is absolutely possible, but not in the way most people hope.

Threads now runs ads worldwide, but Meta has not brought back a payout program, and there is still no broad ad revenue share for regular users.

Instead, creators who make “thousands” are doing it through brand deals, products, services, and funnels that use Threads for attention rather than getting paid by Threads itself.