Monetizing on Threads is possible in 2025, but it’s still early days. While direct ad revenue isn’t widespread yet, some creators are already making thousands by consistently posting high-engagement content.
In this article, we’ll discuss how you can earn on the Threads app as a creator, including Threads monetization strategies and tools.
Can You Make Money on Threads? (Explained)
Getting monetized on Threads means meeting the platform's requirements. These include follower count, post frequency, or content quality. Once you meet the criteria, you can earn passive income on Threads through brand deals, affiliate sales, or Meta's bonus programs.
If you really want to monetize on Threads, you need to treat your profile like a business. Track what works using Threads analytics.
With the data you get from tracking, test different formats to see what works best.
Also, you need to stay ready to adapt as new features roll out.
Most likely, you cannot do this without the right tools and strategies. For instance, manual posting can get messy and keep you in the dark about your posts' performance at large.
Learn more about what a high-performing Threads strategy looks like here.
Top Ways to Monetize Your Threads Account
Asking yourself, what are the ways to earn on the Threads app? We have got you covered. Take a look at these tested-and-tried strategies you can use to monetize your efforts on this platform.
1. Join the Threads Bonus Program
Meta's invite-only bonus program pays creators for posts that hit 2,500+ views. Some influencers have earned up to $5,000 for high-performing content. This is currently U.S.-only and excludes branded or reposted content.
2. Use Threads to Build Influence and Attract Sponsorships
Creators are using Threads to share honest industry takes and connect with like-minded users. This builds authenticity, which attracts brand partnerships even outside of the platform's bonus program.
3. Repurpose Original, High-Engagement Content
Content that sparks real conversations can be repurposed. These can be personal stories or opinions. Brand-sponsored posts aren't eligible for the bonus program. However, this kind of engagement still positions creators for monetization through other channels.
4. Stay Active to Capture Early-Mover Brand Attention
Brands like Channel 4 and PrettyLittleThing are watching Threads closely. Staying visible on the app gives creators an edge for early partnerships as more brands begin experimenting with the platform.
Step-by-Step Monetization Plan for Creators on Threads
Now, let's take a look at a roadmap to turn your Threads presence into a revenue stream.
Step 1: Set Up a Professional Profile
Convert your Instagram account to a Professional Account and link it to your Threads profile. This is mandatory to be eligible for monetization programs.
Also, make sure your Threads profile is public so your content can reach a wider audience and qualify for bonuses.
Step 2: Build Your Audience
Try to hit at least the 1,000 followers mark on Threads, which is a basic threshold to unlock monetization opportunities.
This is not an official Threads rule, but a common creator benchmark brands look for before offering monetization opportunities.
Then, grow your audience as you go by posting regularly and engaging authentically with your followers.
Step 3: Publish Original Content
Post at least 10 original posts on Threads. Content must be original, not reposted from other platforms, and free of watermarks or copyrighted material.
Avoid branded content or posts with third-party watermarks, as these are currently ineligible for bonuses.
Step 4: Meet the Views Threshold
Each post must garner over a couple of thousand views on Threads (app or Threads.com) to qualify for the Threads Bonus Program.
Views must be authentic. So, AI-boosted or fake views disqualify posts from earning, which would not get you far.
Step 5: Receive an Invitation to the Threads Bonus Program
The Threads Bonus Program is invite-only. Eligible creators receive a pop-up notification in the Instagram app and an invitation in the Professional Dashboard to join.
You cannot apply directly. However, meeting the criteria improves your chances of being invited.
Step 6: Participate in the Bonus Program
Once invited, accept the invitation and set up bonuses via the Instagram Professional Dashboard.
The program rewards creators based on:
- Performance-based bonuses: Earnings tied to engagement and reach of individual posts.
- Volume-based bonuses: Rewards for posting a certain number of qualifying posts.
Step 7: Track Earnings and Payouts
You need to monitor your passive income on Threads through the Professional Dashboard. Bonuses are calculated at the end of each bonus period and paid out the following month.
Note that there may be a minimum payout threshold; if you don't reach it, you may not receive a payout but could be invited to future bonus opportunities.
Step 8: Explore Additional Monetization Avenues
Use Threads to build your brand and audience, then leverage:
- Paid subscriptions or exclusive content offers.
- Brand collaborations and sponsored posts (outside the bonus program).
- Affiliate marketing by sharing product links and discount codes.
Also, it's important to cross-promote your Threads content on Instagram and other platforms to boost your reach and engagement even further.
Besides creators’ insight, Meta’s AI offers the same insights. User @aslironakk, a lifestyle content creator, posted his conversation about this.
How BlackTwist Supports Your Threads Monetization Strategy
BlackTwist gives you the structure to stay consistent and scale your content into a real revenue stream. Here's how:
Building Your Audience
BlackTwist's content calendar and scheduler help creators post regularly without burnout. Real users report batching and scheduling a week's worth of content in just 20–30 minutes.
Publishing Original Content
BlackTwist provides a clean, distraction-free editor and unlimited drafts, so you can plan content ahead and avoid reposting from other platforms. This keeps your posts eligible for the bonus program.
Meeting the Views Threshold
With post analytics, BlackTwist shows which posts are gaining traction toward the 2,500-view threshold. You know what's working and when to push high-performing content.
Boosting Engagement with Carousel Posts
Carousel posts are multi-image or multi-slide threads that are proven to increase engagement. Higher engagement helps boost visibility, which directly improves your chances of reaching the 2,500-view threshold for the Threads Bonus Program.
BlackTwist's Free Threads Carousel Generator makes it simple: type your text, choose a background color, and it auto-generates a swipeable carousel, ready to post.
It's fast, no design skills needed, and optimized for Threads' 20-image limit. This tool helps creators present deeper stories or tutorials without overloading a single post.
Generate your free carousel here.
Related Reading
- How to See Comments on Threads
- Top Threads App Statistics of 2025
- Threads vs. Instagram vs. Twitter
- Using Threads for Business Growth
What to Take Away from This?
So, how to make money on Threads? And, do influencers get paid on Threads? It all depends on where you are located and where you are on your Threads content creation journey.
The bonus program is currently available to U.S.-based creators only. However, Meta is actively expanding its monetization tools, and broader opportunities for international creators are expected to roll out soon.
The best thing you can do is create a fail-proof Threads content strategy using original content, consistency, and a Threads-specialized tool like BlackTwist that backs your strategy.
Sign up for free and start streamlining your Threads post publication.