How to Make Money on Threads

Monetizing on Threads in 2026 is absolutely possible. But not because Meta is paying creators directly.

There’s no public creator payout right now.

And all the creators making an income are doing so through brand deals, affiliates, and driving traffic to their own products (off-platform links). And they do it simple by posting consistent and high-engagement content.

In this article, we’ll discuss how you can earn money on the Threads app as a creator, including Threads monetization requirements and tools.

Can You Make Money on Threads? (Explained)

Getting monetized on Threads is closely related to whether you meet the platform's requirements.

These include follower count, post frequency, or content quality. Once you meet the criteria, you can earn an income on Threads through brand deals and affiliate sales.

If you really want to monetize on Threads, you need to treat your profile like a business. Track what works using Threads analytics.

With the data you get from tracking, test different formats to see what works best.

Also, you need to stay ready to adapt as new features roll out.

Most likely, you cannot do this without the right tools and strategies. For instance, manual posting can get messy and keep you in the dark about your posts' performance at large.

Learn more about what a high-performing Threads strategy looks like here.

Top Ways to Monetize Your Threads Account

Asking yourself how to earn on the Threads app? We’ve got you covered.

Take a look at these strategies you can use to monetize your efforts on this platform.

1. Use Threads to Build Influence and Attract Sponsorships

Creators are using Threads to share honest industry takes and connect with like-minded users. This builds authenticity, which attracts brand partnerships.

2. Repurpose Original, High-Engagement Content

Content that sparks real conversations can be repurposed. These posts can be personal stories or opinions. This kind of engagement still positions creators for monetization through other channels.

3. Stay Active to Capture Early-Mover Brand Attention

Brands like Channel 4 and PrettyLittleThing are watching Threads closely. Staying visible on the app gives creators an edge for early partnerships as more brands begin experimenting with the platform.

Step-by-Step Monetization Plan for Creators on Threads

Now, let's take a look at a roadmap to turn your Threads presence into a revenue stream.

Step 1: Set Up a Professional Profile

Convert your Instagram account to a Professional Account and link it to your Threads profile. This is mandatory to be eligible for monetization programs.

Also, make sure your Threads profile is public so your content can reach a wider audience and qualify for affiliates partnerships.

Step 2: Build Your Audience

Try to hit at least the 1,000-follower mark on Threads, which is a basic threshold to unlock monetization opportunities.

This is not an official Threads rule, but a common creator benchmark brands look for before offering monetization opportunities.

Then, grow your audience as you go by posting regularly and engaging authentically with your followers.

Step 3: Publish Original Content

Post at least 10 original posts on Threads. Content must be original, not reposted from other platforms, and free of watermarks or copyrighted material.

Step 4: Explore Monetization Avenues

Use Threads to build your brand and audience, then leverage:

• Brand collaborations and sponsored posts.
• Affiliate marketing by sharing product links and discount codes.
• Meta ads on Threads’ feed to send interested users to your landing pages

Also, it's important to cross-promote your Threads content on Instagram and other platforms to boost your reach and engagement even further.

How BlackTwist Supports Your Threads Monetization Strategy

BlackTwist gives you the structure to stay consistent and scale your content into a real revenue stream. Here's how:

Building Your Audience

BlackTwist's content calendar and scheduler help creators post regularly without burnout.

Most users report batching and scheduling a week's worth of content in just 20–30 minutes. The good news is that BlackTwist lets you do that in just a few taps.

Publishing Original Content

BlackTwist provides a clean, distraction-free editor and unlimited drafts, so you can plan content ahead and avoid reposting from other platforms.

Turning Threads Activity into Brand-Ready Proof

BlackTwist’s Analytics feature helps you follow how your posts are progressing and know which types get the most reach, replies, and saves.

You can then export your numbers to a CSV file and use them in a media kit or pitch deck to show brands how your Threads posts perform.

If you promote affiliate offers, you can match these stats with your sales.

Managing Multi-Brand Deals from a Single Calendar

Running more than one Threads account, like your own brand plus clients or side projects? BlackTwist’s multi-account view lets you manage everything from one calendar.

You can take posts that work well on one account, adjust them for another, and run full campaigns without mixing things up.

This makes it easier to plan and offer posting packages and actually deliver them on time. For example, “one post on my main account plus two posts on client accounts.”

You keep your schedule organized, your posting consistent, and your offers more attractive to brands.

Boosting Engagement with Carousel Posts

Carousel posts are multi-image or multi-slide threads that are proven to increase engagement. Higher engagement helps boost visibility.

BlackTwist's Free Threads Carousel Generator makes it simple: type your text, choose a background color, and it auto-generates a swipeable carousel, ready to post.

It's fast, no design skills needed, and optimized for Threads' 20-image limit. This tool helps creators present deeper stories or tutorials without overloading a single post.

Generate your free carousel here.

Related Reading

• How to See Comments on Threads
• Top Threads App Statistics of 2025
• Threads vs. Instagram vs. Twitter
• Using Threads for Business Growth

What to Take Away from This?

So, how to make money on Threads? And, do influencers get paid on Threads? Monetizing on Threads is absolutely possible, but not in the way most people hope.

Threads now runs ads, but Meta has shut down the short-lived Threads Bonus Program that paid creators per view, and there’s no broad ad-revenue share for regular users.

Instead, creators who make “thousands” are doing it through brand deals, products, services, and funnels that use Threads for attention rather than getting paid by Threads itself.

The best thing you can do is create a fail-proof Threads content strategy using original content, consistency, and a Threads-specialized tool like BlackTwist that backs your strategy.

Sign up for free and start streamlining your Threads posting workflow.