Threads doesn't currently offer built-in monetization tools like ads or paid subscriptions. However, Meta is starting to open the door by allowing select advertisers to run campaigns on the platform. This gives businesses a new way to connect with the platform’s growing user base.

So, how can you actually make money on Threads?

Meta recently launched the Threads Rewards Bonus Program. It's designed to encourage creators to post consistently and build engaged communities.

Other Threads' monetization aspects to look into include brand recognition and organic lead generation.

In this article, we'll break down how you can monetize a Threads account. We'll cover practical Threads income tips for 2025, useful tools, and real examples of how other creators and businesses are making it work.

Can You Monetize Your Threads Content?

Yes, you can monetize your Threads content as of June 2025, though options are still developing compared to platforms like Instagram or YouTube.

Best Strategies to Monetize Threads Accounts in 2025

Wondering where to get started? Below you can find all that you need to know. Before you get started, however, there are some requirements. For instance, you must link a professional Instagram account, have at least 1,000 followers on Threads, and publish at least 10 original posts.

Threads Bonus Program

Meta is testing an invite-only program that pays creators based on post performance and volume. To qualify, you need a public Threads profile and at least 2,500 eligible views per post. Invites show up in the Instagram Professional Dashboard.

Brand Collaborations and Sponsored Content

Partnerships with brands are a growing revenue source as Threads' engagement increases.

Affiliate Marketing and Direct Sales

You can share affiliate links or sell products directly through posts, tapping into the platform’s focus on personal connections. For example, programs like BlackTwist Affiliates offer opportunities for creators to earn commissions.

Advertising (Still Limited)

Meta started testing ads on Threads in early 2025, allowing businesses to extend Instagram and Facebook campaigns, though creators currently don’t earn direct ad revenue.

How Creators Are Monetizing Threads Today

You could soon earn money from Threads by posting, given that your content takes off. Meta is quietly rolling out an invite-only bonus program that pays creators based on how well their posts perform and how often they post.

The program was first confirmed by Meta to Business Insider (yep, behind a paywall). However, only posts that hit 2,500 views or more are eligible for payouts.

Meta hasn’t shared exactly where it’s available or how long it’ll run, but a support page does lay out some important requirements for both your Threads and Instagram accounts.

Here’s what you should consider:

• You need views to qualify: Each post has to hit at least 2,500 views.
• Earnings can really vary: Some creators are making a few hundred bucks, others are pulling in thousands.
• Simple content works: Even basic, repurposed posts can earn money from Threads if your audience is engaged.
• Instagram still matters: Promoting your Threads posts through Instagram helps boost reach and visibility.

Threads Monetization: Case Study

Matt Navarra is a well-known social media expert. He is also one of the creators cashing in on Threads' invite-only bonus program. Based in the U.S., he's shared that he's made up to $5,000 just from posts and replies that hit over 10,000 views.

Since the program doesn't allow branded content or reposts, Matt sticks to sharing timely, original insights, which clearly pay off. It's a solid example of how niche expertise can turn into real income on Threads.

Tools and Strategies for Threads Monetization Growth

What’s the best way to start monetizing Threads? You need the right setup. The best Threads income tips for 2025? Managing growth on Threads takes time.

You’ll need content planning, staying consistent, and monitoring what performs. It’s easy to lose focus managing it all.

BlackTwist streamlines that process. It automates post scheduling, tracks engagement, and highlights what’s driving results.

With Meta now offering payouts for posts that meet performance thresholds, staying organized is a must.

You need a system that is:

• Time-efficient for posting content
• Strategically placed into your current content plan
• Reliable and able to fill in the workflow gaps
• Measurable when it comes to performance analysis

BlackTwist lets you cut back on hands-on posting. It enables you to stay consistent and increase your chances of monetizing Threads. The extra time you earn can be channeled into building your personal brand and winning brand deals or affiliate sales.

Related Reading

• Does Threads Pay Creators
• Can You View Threads Without an Account
• How to Make a Threads Account
• Does Threads Notify When You View a Profile

Takeaways

Threads monetization is possible, but somewhat limited at the moment. The platform is experimenting with ads and is planning to expand its monetization aspects in the near future.

If you meet the requirements mentioned in this article, great! Go ahead and plan a content calendar and automate your publication via tools like BlackTwist.

BlackTwist’s data keeps every post on target while keeping your effort low. This means your monetization potential increases.

Use BlackTwist to run your Threads account on autopilot without paying a single dollar. Create your free account here.