Threads has become the social media where creators, marketers, and users look for content that offers value, and get entertained while doing so.
But, how can you reverse engineer those posts that get countless clicks and shares?
The best shortcut is to review the content of successful creators. Those who consistently share valuable tips, fresh ideas, and trend-relevant insights receive clicks and shares in return.
Analyzing the best content creator accounts helps you become intentional about your Threads strategy.
In this post, we’ll discuss the top Threads accounts to follow in 2025, along with insider tips and Thread-specific tools like BlackTwist that help you keep up with the speed and grow your audience.
Best Funny Accounts to Follow on Threads
Who are the most popular Threads accounts? Mostly, the ones that offer some sort of entertainment. It works because it provokes an emotive response.
Funny content gets people to click, share, and buy. In fact, 80% of people say they’re more likely to buy from brands that make them laugh.
If that interests you, find out more about how to turn your Threads into income here.
That said, let's take a look at some of the funniest accounts to follow on Threads.
@manscaped’s Winning Humor Strategy on Threads
The @manscaped brand has mastered the art of boundary-pushing marketing. They’ve built a brand voice that’s witty, bold, and impossible to ignore.
Their humor is lighthearted, strategic, and always aligned with what their audience actually cares about. Their posts are circulating beyond Threads, which shows how far intentional humor can go and how it builds connection.
How @pubity Consistently Creates Viral Content
@pubity is a masterclass in making viral content feel personal. What started as a meme page has evolved into a full-blown media brand with humor and relatability still being its main grounds.
Its content hits on universal themes like pop culture, WTF moments, and everyday struggles, all of which make it easy to relate.
Pubity’s humor is never random. It’s timed with events that people care about and targeted to its audience, which naturally sparks emotion (or at least a double tap).
Why @barkbox Is a Must-Follow on Threads for Relatable Humor
@barkbox’s online presence is carefully crafted to resonate with one very specific group: dog lovers who don’t take themselves too seriously. Also, it’s a favorite among audiences who love to see pet-related funny memes.
They combine three powerful elements: Relatable memes that feel like inside jokes, user-generated content, and a playful voice.
When a product design gets misinterpreted or sparks unexpected reactions, BarkBox leans in with transparency and a wink. That honesty, paired with humor, often sends their responses viral.
Best News Accounts to Follow on Threads
Over half of U.S. adults say they get their news from social media, at least occasionally. Following the top news accounts on Threads can give you an idea about the news-related Threads accounts.
Of course, big-name news outlets deliver real-time updates and global coverage on Threads.
- @bbcnews is trusted for real-time global coverage and breaking updates from around the world.
- @nytimes offers high-quality reporting and deep analysis across politics, culture, and business.
- @reuters is known for fast, impartial reporting, especially strong on finance and world events.
- @npr is a go-to for thoughtful, balanced coverage of news, culture, and in-depth storytelling.
- @wsj essential for financial insights, market updates, and business-focused reporting.
- @cnn great for quick news hits across politics, entertainment, tech, and global headlines.
However, we’re spotlighting news-focused content creators on Threads who’ve built their platforms from the ground up.
Those without a legacy newsroom, who just have smart content, consistency, and a good understanding of what today’s audience wants.
If you ask yourself, “How do I find good Threads accounts to follow?” Here are some suggestions:
Follow @kylascan for News-Driven Finance Content
@kylascan turns complex finance news into content you actually want to read. Her posts break down big economic topics using humor, memes, and everyday language.
Kyla explains things simply without talking down to her audience. She pairs financial insight with memes to keep her content engaging and digestible. Her takes are timely, relevant, and consistent, making her a reliable source.
Follow @underthedesknews for Clear and Consistent Updates
@underthedesknews, V Spehar, makes staying informed feel less overwhelming. Updates are short, clear, and posted regularly, building trust and routine with followers.
Their content is the definition of news without the noise. They strip away the drama and focus on what actually matters. The narration tone is steady, empathetic, and easy to digest, even when the news isn’t.
@impact Drives Social Change Through Content on Threads
@impact delivers fast, visual news on topics that matter like climate, equality, and mental health. Their content is built for sharing and sparks genuine conversations.
They use bold graphics and simple language to break down complex issues and cover them as they happen.
They prove that purpose-driven content can still get a ton of attention when it’s clear, current, and community-focused.
The Best Threads Account for Pop Culture News: @popcravenow
Pop Crave at @popcravenow is the go-to source for fast, no-fluff entertainment updates. It covers everything from viral celeb moments to award shows and trending music news.
They break pop culture news in real time, often before major outlets. Every post is punchy, clear, and made to be shared instantly.
@popcravenow shows that owning a niche (and posting fast) is the secret to dominating Threads' pop culture feed.
Best Sports Accounts to Follow on Threads
If you're building a sports-focused page or want to level up your strategy, following top sports accounts can give you inspiration and a clear sense of what works.
The heavy hitters in sports media are already keeping fans in the loop with nonstop updates and highlights.
- @espn is your go-to for live sports coverage, expert analysis, and highlight reels from all the major leagues.
- @bleacherreport blends viral clips, memes, and quick takes to make sports fun and ultra-shareable.
- @skysports delivers top-tier European sports news, from the Premier League to F1 and beyond.
- @nfl covers all things football from player stats and game schedules to behind-the-scenes content.
- @nba brings the best of basketball to Threads, with dunks, game recaps, and exclusive player footage.
- @fifa is your source for official global football updates, tournament schedules, and World Cup news.
Following these accounts keeps you in the loop. But with AI and advanced analytics available to everyone, sports-related content creators are getting lots of eyeballs.
Adding the right tools to their personal expertise, they are making success out of it.
The NFL Insider You Should Be Following on Threads: @JosinaAnderson
Josina Anderson is one of the most trusted voices in football reporting. She has years of insider access and a sharp sense for the game.
Whether it’s breaking news or a post-game reaction, she’s consistently part of the NFL conversation in real time.
Credibility, consistency, and speed are the winning formula behind the success of her brand around sports journalism on Threads.
How @chiney Blends Athlete Insight and Sports Commentary on Threads
@chiney brings a unique voice to Threads as both a pro athlete and respected sports analyst. As a WNBA player, she offers insights that go beyond surface-level commentary.
Her takes are informed and always easy to digest. Chiney connects the dots between sports, media, and real-life issues that fans care about.
Follow @KirkGoldsberry for NBA Stats on Threads
@KirkGoldsberry makes basketball analytics visual. Also, a former NBA front office analyst and ESPN contributor, he offers signature charts and heat maps that break down complex performance.
Kirk combines numbers with narrative, making analytics feel like part of the game story. With the right visuals and timing, he offers sports analytics that drive engagement and shape how fans see the game.
Top Accounts on Threads for Business and Marketing
Big marketing brands have their hands on the pulse of the market. But people follow self-made experts like Dan Koe because they make big ideas like growth feel applicable.
These creators are helping everyday people learn real skills through honest, practical advice you can actually use, along with other tactical details such as hashtags.
Follow @thedankoe for Thoughtful Digital Entrepreneurship
Dan Koe at @thedankoe has become a go-to voice for creators and solopreneurs who want more than just hustle culture. His posts are part personal philosophy and part digital strategy.
Dan’s content distills complex ideas about productivity, mindset, and digital growth into sharp, minimalist posts.
He speaks directly to the one-person business model, without glamorizing burnout. His advice is rooted in systems, which makes his content evergreen.
Analyzing Dan’s content can help you see how to pair substance with style and build a loyal following that wants to learn and grow with you.
How @yourrichbff Makes Finance Feel Friendly
@yourrichbff, belonging to Vivian Tu, is changing how young people engage with money. She is a former Wall Street trader turned financial educator. A background that works in her favour for building credibility.
She simplifies money talk without dumbing it down, and adds just the right amount of humor while doing so.
Vivian’s account shows that when you combine lived experience, humor, and clear advice, you can turn your literacy into content that gets attention.
Follow @alexhormozi Business Scaling Made Easy
@alexhormozi tells you exactly how to scale a business and why most people are doing it wrong.
His posts focus on frameworks and number-backed strategies, and never vague motivation. He’s constantly publishing free and actionable content.
Alex’s followers come from different backgrounds. However, their interactions show that people listen and build with you when you deliver consistent value and speak like you’ve been there.
Hormozi’s posts also include clickable links as a part of his content strategy. To see how your links appear in your feed, you can use a free link card validator.
Most Followed Accounts on Threads in 2025
Top Accounts on Threads for Business and Marketing
As Threads continues to evolve, users are keen to connect with the most influential accounts. Here’s a look at the most followed accounts on Threads in 2025, showcasing a mix of celebrities and brands.
- Neymar Jr, 21.6 million. Global soccer icon sharing behind-the-scenes access to his personal & pro life.
- Selena Gomez, 19.3 million. Authentic updates from a globally beloved entertainer and mental health advocate.
- Kylie Jenner, 16.9 million. Beauty mogul with a polished lifestyle brand and massive fashion influence.
- Kim Kardashian, 15.6 million. Blend of business, beauty, and reality TV that keeps fans deeply invested.
- MrBeast, 10 million. Viral philanthropist with high-stakes challenges and massive online reach.
- Mark Zuckerberg, 4 million. Threads founder offering platform updates and behind-the-scenes tech insight.
Tools You Need to Master Your 2025 Threads Strategy
A content strategy is only as strong as the tools behind it. Without the right setup, standing out in a competitive ecosystem like Threads can be challenging.
Also, as a content creator, you wear many hats: creator (of course!), producer, editor, promoter, and sometimes even manager. BlackTwist is a specialized tool that helps you take care of all those and more.
Here’s how BlackTwist can help you grow your audience on Threads:
Automated Post Scheduling for Threads
Showing up regularly on Threads is key to growing your audience. But posting every day can get overwhelming.
It’s recommended to post 2–3 times on Threads a day to stay visible and help Threads’ algorithm boost your content.
BlackTwist makes it easy with automated post scheduling. You can plan your posts ahead of time. This means you stay visible without having to be online all the time.
Learn more about how you can schedule your Threads posts here.
Multi-Account Management for Threads on One Dashboard
Handling more than one Threads account? Jumping between profiles, keeping track of posts, and replying to comments can get chaotic at times.
You need a system that saves time and helps you stay consistent across different audiences.
BlackTwist allows you to manage all your Threads accounts from one simple dashboard. This includes scheduling posts, replying to comments, and talking to your followers.
Engagement and Interaction Automation on Threads
Liking posts, replying to comments, and sending messages all help build stronger connections. But as your audience grows, keeping up with every interaction gets harder.
BlackTwist automates simple tasks like responding to common comments, so you stay present while your following grows.
Repurposing Content for Threads Without Starting From Scratch
Running out of ideas for new posts? Content repurposing is a great idea. Instead of letting good posts fade away, you can turn them into fresh threads.
BlackTwist makes it easy to repurpose content. Through your BlackTwist dashboard, you can choose any Threads post you've already shared, edit the text or visuals, and reschedule it in seconds.
You don't need to rebuild the post from scratch. Just drop the text into the composer, refine it, and publish.
Track What Works on Threads With Smart Analytics
Posting is just one part of growing on Threads. To really make progress, you need to know what’s working and what’s not.
BlackTwist gives you precise analytics and insights into your Threads account. You can see which posts perform best, when your audience is most active, and what kind of content gets the most attention.
Build a Community on Threads That Supports Long-Term Growth
Having a strong community strengthens your brand. When people feel connected to you, they trust you more and are more likely to share your content with others.
BlackTwist allows you to stay on top of conversations that matter. With the Engager feature, all your Threads replies are pulled into one focused workspace.
There, you can quickly scan, filter, and respond so your followers still feel noticed even when you’re short on time.
Related Reading
- Threads Plans Interoperate with Other Platforms
- How to Grow on Threads
- Can You Schedule Posts on Threads
- How to Use Threads on Instagram
- Best Times to Post on Threads
- How to Tag on Threads
Try BlackTwist Free and Start Growing on Threads Today
Are you just starting out or already building momentum? Or just starting out as a new creator? BlackTwist gives you everything you need to grow on Threads without the hard-to-deal-with bits. This includes scheduling and repurposing, as well as engagement and insights.
You’ll spend less time managing posts and more time creating, connecting, and enjoying the process.