Top 8 Threads App Statistics of 2025

Do not index

Getting started on a new social media platform can take time and effort. What if no one sees your posts? Or worse, what if no one engages with your content? These are valid concerns, especially if you're trying to learn how to make money on Threads. Fortunately, statistics can help ease these pressures. By examining 'threads app statistics,' you can learn how to optimize your content for success on this new platform, including how to make money on Threads.

In this guide, we'll explore the latest stats and trends about Threads that will help you get ahead of the competition and achieve your goals—whatever they may be. For instance, you'll discover the top eight statistics about Threads as we head into 2025.

As you’ll see, BlackTwist's solution, growing your audience on threads, can help you achieve these objectives by boosting your audience on Threads so that you can start making money quickly.

What is Threads App, and How Did It Begin?

Threads App made waves in 2023 when Meta launched it as a new social media platform designed to compete directly with Twitter. Positioned as a text-based companion to Instagram, Threads quickly attracted a lot of attention due to its smooth integration with Instagram’s massive user base. The premise was simple: users could sign up for Threads with their Instagram accounts, instantly gaining access to a social platform that capitalized on real-time conversations. Launched in July 2023, Threads' debut was nothing short of explosive.

In just five days, the platform amassed 100 million sign-ups, breaking records for app downloads. The simplicity of signing up and Meta’s massive reach gave Threads a significant early advantage. However, despite this rapid growth, maintaining that level of engagement has been challenging. In the months following its launch, the app's daily active user numbers began to fall, with many users losing interest once the novelty of the platform wore off.

While Threads is still young, its journey in the social media ecosystem is far from over. Meta has continuously updated the platform with new features, including the ability to post longer text, enhanced interaction options, and other improvements to boost user retention. The question remains: Can Threads rise above its early challenges and carve out its place in the crowded social media market?

Can You Post Videos on Threads

How to Post on Threads

Do People Use Threads

Does Threads Pay Creators

Can You View Threads Without an Account

How to Make a Threads Account

Does Threads Notify When You View a Profile

Why Did Threads’ Growth Soar So Quickly?

Threads experienced explosive growth immediately after its launch. This rapid rise in popularity came as no surprise to social media experts, given that it was backed by Meta, one of the largest tech companies in the world. Threads reached 100 million sign-ups just five days after launching, with many of these users coming from Instagram. Signing up for Threads was as easy as logging into your Instagram account. Because of this, the app had access to a massive audience that could quickly adopt the platform.

Furthermore, Threads’ integration with Instagram made it simple to follow the people you already followed on Instagram, making the transition between platforms smooth and smooth. Essentially, the familiarity of Instagram and the allure of trying something new made Threads an easy choice for many users. In addition to Meta’s immense financial resources, which allowed it to promote the app through ads, influencer partnerships, and more, it’s no wonder that Threads saw such rapid growth. However, rapid growth doesn't always equal long-term success.

While Threads reached the milestone of 100 million sign-ups, engagement numbers soon began to drop. By August 2023, daily active users fell dramatically from 49.3 million to just 10.3 million, signaling the platform's struggle to retain user interest. This decline is a common challenge for social media platforms and shows that building a user base is only part of the equation.

How Is Threads Monetizing, and What Are Its Revenue Projections?

Threads has been looking for ways to generate revenue as one of Meta's many platforms. Monetization is key to sustaining the platform's growth and profitability. By 2025, Threads is projected to generate around $8 billion in revenue. How is this possible? Meta’s strategy involves leveraging its existing advertising ecosystem from Instagram, allowing businesses to extend their campaigns to Threads smoothly. As the app grows, more brands are expected to incorporate it into their digital marketing strategies.

The monetization model for Threads is centered around advertising, much like Instagram. Ads are expected to be sponsored posts, video ads, and potentially even stories or native ad formats. The key selling point for advertisers is the ability to target users based on the vast amount of data Meta collects across its platforms. This targeting ensures that ads on Threads are highly relevant to users, increasing the likelihood of engagement.

What’s Next for Threads?

Other potential revenue avenues exist. Premium subscriptions, exclusive content, and paid promotions could also be introduced. As the app grows and develops its content ecosystem, monetization opportunities will likely expand. Given Meta's established success in digital advertising, it’s clear that Threads has the potential to become a significant revenue generator for the company.

Grow Your Audience on Threads with BlackTwist

BlackTwist helps you grow your audience on Threads. Our app streamlines your Threads management with key features, including automated post-scheduling, multi-account management, engagement automation, content repurposing, and analytics insights. We help you reduce repetitive tasks, allowing more content creation and community-building time.

Whether an individual creator or a business, BlackTwist will enable you to scale your influence efficiently. With our distraction-free editor, lightning-fast engagement tools, and data-driven insights, you can focus on what matters most - creating compelling content and growing your Threads following. Create and schedule your first Threads post for free today with Blacktwist.

What Challenges Does Threads Face in Maintaining User Engagement?

The Tough Road Ahead for Threads App Statistics

According to Threads app statistics, it has lost about 70 percent of its daily active users since its launch. The app amassed 49 million daily active users within its first week before dropping to just 10 million by August 2023. So what happened?

An Oversaturated Market

The Threads app statistics reveal a significant challenge in maintaining user engagement: a saturated market. Threads operate in a highly competitive space where platforms like Twitter (now X), TikTok, Instagram, and Facebook already dominate. While Threads offers a text-based platform, it isn’t enough to define it meaningfully. Many users see little reason to join yet another app for text-based updates when they can use established platforms that offer similar features and functionalities.

Twitter/X, for instance, already allows for real-time conversations and sharing, while TikTok provides engaging video content that caters to a broader audience. Furthermore, since Threads isn’t offering something fundamentally new regarding content format or user interaction, many users quickly lose interest. The novelty wears off fast, especially when users realize Threads lacks the rich multimedia experience and personalization features on platforms like Instagram.

User Experience and Functionality

A significant part of maintaining engagement is ensuring that the platform is engaging in the first place. Threads launched with a relatively limited set of features, which may have been fine initially but didn’t hold long-term appeal. Over time, users may have felt that the platform didn’t offer enough differentiation from other social media networks to keep coming back.

While Meta has introduced new features, such as the ability to post longer texts and improved interactive options, more may have been needed to retain user interest in the face of stiff competition. Users are drawn to platforms that offer convenience, a broad feature set, and ease of use—something that many other established platforms already do well.

Content Moderation and Trust

Threads is also working in the shadow of Meta’s other platforms, which have faced ongoing scrutiny regarding content moderation and the spread of misinformation. Users wary of how Meta handles user data and content might hesitate to engage fully with the platform. Even if Threads offers a more curated experience, the association with Facebook and Instagram could hurt its trustworthiness for some potential users, especially those concerned about privacy.

Lack of Clear Value Proposition

The biggest challenge for Threads is that it has yet to clearly define its unique value proposition. It’s a text-based platform, but Twitter already does that. While Threads is heavily integrated with Instagram, a powerful draw, the lack of a compelling reason to engage with the app over time means many users will simply drop off. Unless Threads can provide a unique experience or solve a specific user problem (such as better integration with Instagram, exclusive content, or innovative features), it will struggle to create lasting user engagement.

Retention Strategy

Threads will need to implement stronger retention strategies in the face of declining user activity. This could involve introducing loyalty programs, creating viral content loops, or adding gamification elements to make the platform more engaging. Meta could also improve its notification system, incentivize sharing, or allow more control over content curation to increase stickiness on the platform.

Exploring New Features

To enhance engagement, Threads will need to continue evolving its features to stay relevant. This could include introducing advanced AI-powered recommendation algorithms, integrating with more Meta-owned platforms (like WhatsApp and Messenger), or adding new tools for content creators. Threads could make its offerings more dynamic and engaging by focusing on long-form content creation, enhanced multimedia tools, or integrating AR/VR.

Can You See Who Views Your Threads

Can You Message on Threads

How to Add Threads to Instagram Bio

Is Instagram Threads Worth It

How to Turn Off Threads Notifications on Instagram

Is Threads Good for Business

How to See Likes on Threads

How to See Comments on Threads

How to Delete Threads Account Without Deleting Instagram

What to Post on Threads

First Thread Post Ideas

Does Threads Notify When You Screenshot

Threads Branding

Threads for Business

Top 8 Threads App Statistics of 2025

Threads saw explosive user growth in its early days. When Threads launched in July 2023, it quickly became one of the fastest-growing apps ever. Within 5 days, the platform amassed 100 million downloads, a remarkable feat that even outpaced the rapid growth of other apps like ChatGPT. This quick adoption underscores how the app struck a chord with users, offering a Twitter alternative that benefited from Meta’s vast user base across Instagram and Facebook. The speed of its rise makes it one of the fastest-growing platforms in app history, setting the stage for what’s to come.

2. Threads App Stats: Off to a Record-Breaking Start

Over 100 million users signed up in record time. By mid-July 2023, Threads had crossed the 100 million user mark, highlighting its massive appeal in a very short time. This user base growth is even more impressive when considering the app’s launch as a competitor to Twitter, offering users a fresh platform with similar functionalities. This explosion in user sign-ups also demonstrated Meta’s ability to leverage its existing ecosystem, making it easier for Instagram and Facebook users to sign up with minimal effort. This factor likely contributed to such a rapid adoption rate.

3. Threads App Stats: Going Global

Threads has a global reach across 100+ countries. Threads didn’t just dominate in the U.S. It was launched in more than 100 countries, making it a truly international platform from day one. Early user statistics revealed that regions like India (33%), Brazil (22%), the UK (20%), and the US (14%) made up a significant portion of Threads’ initial user base. This international appeal showcases how the app could transcend cultural boundaries and attract a diverse audience. Given its global reach, Threads has the potential to evolve into a central international social media platform, competing with established players worldwide.

4. Threads App Stats: Who’s Using Threads?

Male users dominate the user demographics. From a demographic standpoint, Threads has a strong male user base, with 68% of its users identifying as male. This distribution reflects a common trend in many social media platforms, where male users often dominate in the initial stages of app adoption. However, with the app’s potential for growth, particularly with its evolving features, there is a clear opportunity to balance the user base and appeal more to female users as the platform matures.

5. Threads App Stats: Who’s Using Threads?

Younger audiences are embracing Threads. Threads has mainly gained traction among younger audiences, especially males between the ages of 23 and 25, who comprise 28% of the male user demographic. Younger users, aged 18 to 25, are highly represented, accounting for a significant portion of the user base. This demographic is known for their adaptability to new technology and social platforms, making them a valuable group for Meta as they continue to develop Threads’ features and appeal.

6. Threads App Stats: The Initial Surge

The platform’s initial surge of sign-ups was record-breaking. In its first 24 hours, Threads saw an unprecedented 30 million account sign-ups, showcasing the excitement and anticipation surrounding its release. The initial user surge points to the app’s strong appeal and the buzz built around it before launch. This rapid uptake highlights the potential for Threads to become a significant social media player, given its strong early performance and global attention.

7. Threads App Stats: What Makes Threads Different?

Longer video content options stand out. One key feature distinguishing Threads from competitors like Twitter is its allowance for longer videos. While Twitter limits video uploads to 2 minutes and 20 seconds, Threads allows users to upload videos up to 5 minutes in length. This feature provides greater flexibility for content creators, allowing them to share more detailed content without shortening their messages. This feature is a significant selling point for creators looking to engage with a deeper level of interaction.

8. Threads App Stats: What’s Next for Threads?

Engagement declines after the initial surge. While the initial user numbers were impressive, Threads has seen a decline in daily engagement after the early surge. By mid-July 2023, active daily users had decreased by 20%, and engagement time was down by 50%. These numbers are not uncommon in the app world, where an initial wave of excitement can eventually give way to a more stable, albeit smaller, user base. For Threads to maintain long-term success, Meta must continuously innovate and retain users by offering compelling content and features that meet user needs.