Threads Monetization Requirements 2026

In 2025, Meta expanded ads to Threads and opened API access. And there are no platform-wide creator payouts after Meta ended its invite-only bonus tests in mid-2025.

So, can you get monetized on Threads?

Yes, with some workarounds.

Some ways to make money on Threads include brand deals, brand-safe ad placements, driving traffic to your own products or subscriptions, and using clickable affiliate links.

In this article, we are going to talk about the Threads monetization requirements you can start implementing today.

Does Threads pay creators directly in 2026?

Meta ran some trials on cash bonuses for Threads posts in 2024–2025. Then, to the disappointment of many creators, the program ended in July 2025. As of now, there’s no publicly announced creator payout on Threads.

Some creators reported payouts while the test ran (e.g., view-threshold-style “bonuses”), but Meta never published permanent eligibility rules before shutting down the program.

Practically, it’s safe to say that 2026 creator earnings on Threads will come indirectly. This includes brand deals, affiliate links or programs, funneling traffic to paid products, unless Meta launches a new program and publishes requirements.

Of course, we will keep you posted on any upcoming changes.

How Big Is Threads Now and Why It Matters for Revenue Plans?

Threads passed 300M MAUs in late 2024, increased to over 350M by April 2025. This growth continued to 400M by August 2025, according to Meta leaders and major tech press.

What’s coming next? Analysts at Evercore ISI estimate Threads could reach about $11.3B in revenue by 2026.

That’s why ad features and brand integrations on the platform keep accelerating, even without a creator payout program.

What Are the Official Ad Options and Who’s Eligible?

Threads launched ads in January 2025 with a limited test in the US and Japan. Then, it expanded ads globally to eligible advertisers and added support for the Marketing API on May 19, 2025.

Ads appear in the Threads feed with objectives like Reach, Traffic, and Website Conversions, and they are governed by Meta’s brand safety and suitability systems (Community Standards, Monetization Policies, Inventory Filter).

Here’s a top-of-funnel Threads ad example by Viral Nation:

If you can buy Meta ads, you can generally access Threads feed placement, which is also subject to Meta Advertising Policies and any regional restrictions.

Where Do Brand Deals Fit if Threads Doesn’t Pay Creators Directly?

The good news is that brand deals are still around, and are routed through Instagram’s Creator Marketplace and branded content tools.

They basically connect creators and advertisers and help them run partnership ads. If that fits into your brand strategy, use those relationships to monetize attention generated on Threads.

Note that all those partnerships must follow Meta’s disclosure rules and prohibited-content list, including Partner Monetization Policies and Content Monetization Policies.

How to Post Consistently on Threads to Grow Your Brand

What exactly does it mean when you say you want to grow your Threads account for monetization?

It basically means having consistent on-brand posting, repeatable results, and assets your potential collaboration partners can plug into their campaigns.

Most creators miss deals because their output is inconsistent, their data is disorganized, and their best posts never get repurposed. BlackTwist fixes all that by helping you create a tight content loop.

Having done so, you can turn your Threads account into a brand growth machine.

Before you start, however, make sure your profile is optimized and you have an on-point bio in place. If not, you can optimize it in seconds using BlackTwist’s AI-powered Threads Bio Generator.

Interface of AI Threads Bio Generator form by BlackTwist, showing fields to build a social media bio and a preview.

How to Build a Deal-Ready Signal Loop on Threads: A Step-by-Step Guide

There are four stages in signal loop creation:

Generate signal (consistent posts)
Turn it into proof (clean analytics)
Create assets (repurposed the popular ones)
Package pitches (brand-fit story)

You'll need to build a system that lets you do this sustainably and on a weekly basis.

Step 1: Generate Signal on Schedule

Preset time-slot queue

You set posting windows once. BlackTwist drops your drafts into those slots automatically. Keep one or two reactive slots open for timely moments so your audience knows that you're showing up.

Interface of BlackTwist preset time-slot queue with timezone field and slot picker.

A predictable posting schedule lets you sell guaranteed placements (“2 sponsored posts per week at peak times”) without dealing with calendar clutter.

PWA install (one-tap access)

Aren’t you as creative when you’re away from a desk? Install the BlackTwist app to get one-tap access to draft, queue, and reschedule on the go.

This way, you may even hit sponsor windows when travel or events would normally blow up your routine.

Step 2: Make the First Line Lead Your Readers

Threads editor and Mobile Preview features

Craft first lines that land above the fold on small screens. This is the cheapest way to improve performance across your whole account.

On Threads, your first line is the hook. People decide in a split second whether to scroll past or read the rest.

BlackTwist’s Editor lets you compose where you post, in a mobile preview, so you can see what the user sees when drafting your content.

BlackTwist mobile preview showing a social thread as it would appear on a phone.

Step 3: Turn Activity into Proof Brands Can Trust

Tag by topic and goal

This one is more of a strategic point than a tool-dependent workflow. Use tags and goals, for example, “how-to,” “opinion,” “launch,” plus one target topic.

Analytics that actually matter

Clean numbers become charts in your media kit. You spot patterns quickly and stop iterating on hunches.

Use the BlackTwist Analytics feature to sort your data by performance, check reply depth, saves, discovery sources, and export data to CSV.

And if you are already pitching to affiliates, you know that data-backed pitches outperform a “trust me” approach.

Just a quick reminder that BlackTwist offers its own affiliate program if you want to give it a shot.

Step 4: Compound Your High-Performers

Repurpose from Analytics

Take out-performers directly from the Analytic dashboard. One click sends a top post back into the editor so you can tweak the hook, asset, or timing and rerun it.

Carousel Generator

The free Carousel Generator tool converts your step-by-step posts into swipeable summaries. This is especially perfect for teach-and-sell posts, before-and-after showcases, menus, and service explainers.

Carousels are ‘save’ magnets and great for long-tail exposure. That's why brands love content that stays in people’s libraries.

Multi-account view

BlackTwist lets you run what works in one niche across the others. This means you can use separate accounts simultaneously without cross-posting mistakes.

What this feature does is allow you to execute multi-brand packages (your account and clients' accounts) from one calendar.

How to Monetize Threads Traffic: Answering FAQs

Does Threads have creator payouts I can qualify for?

There’s no public payout on Threads right now. You can shift to brand deals, affiliates, and ads-to-owned (email, product, subscription). We’ll keep you up to date on any official 2026 updates.

How do I qualify to run Threads ads?

Ads are live globally for eligible advertisers on Threads and supported via the Marketing API.

All you have to do is make sure your account complies with Meta ad policies, then add the Threads feed as a placement with objectives like Reach, Traffic, and Conversions.

What rules could block my campaign?

At the moment, the EU political ad halt applies across Meta, including Threads.

The best way to go about it is to segment EU audiences for non-political messaging or shift budgets to compliant regions and formats.

How do I prove ROI to brands without native payouts on Threads?

Brands hire via Creator Marketplace. However, you need to be able to show consistent output and credible metrics if you want to land a deal.

Use tools like BlackTwist Analytics to report post performance, growth, and engagement, then package Threads and Instagram deliverables with proper branded-content disclosures.

How do I post daily without burning out?

Consistency is the single most important factor in content creation, besides posting solid content, of course. Keeping a momentum helps the algorithm create a recommendation system and eventually helps you channel in more deals.

How to stay consistent? Build a weekly calendar, schedule in BlackTwist, and maintain a drafts bank to keep your posting streak.

Takeaways: What to Watch for in 2026

Meta continues to iterate ad formats on Threads (e.g., single-image vs. video, carousels, and API hooks). This can also be seen as an indication of where Threads monetization is headed.

Any future creator Threads monetization requirements will likely include Meta’s policy scaffolding (Partner and Content Monetization Policies) and surface through the Threads and Insights APIs, which already exist.

Waiting for Meta’s monetization features on Threads will put you behind. Build a robust platform now, grow a solid following, and train the platform's algorithm to reward your post by sending steady signals.

And once there are new Threads monetization requirements, you can easily accommodate them in your social strategy because you have a solid foundation already.