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How Meta Threads Monetization Works in 2026

Elena Mazaheri

Content marketer and writer

So far, Threads is great for attention and for brands running ads. However, Threads is not a creator fund platform.

Want to make money from Threads in 2026? You basically have two options:

First, sit around hoping Meta launches a new payout scheme again (creator payouts stopped in mid-2025).

Second, build your own repeatable system that goes from regular posting to providing proof, getting offers and customers, and finally generating revenue.

This guide is about the second option.

We’ll discuss what a real monetization system on Threads looks like in 2026, and how to use tools like BlackTwist to create a control panel that supports your monetization strategy.

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How do beginners make their first $100 from Threads?

Most thread baits try to talk others into six-figure earnings via Threads. But you should think about achievable goals like earning your first $100 and scaling up from there.

Pre-step

Yes, you can start selling right away. But today’s social media users buy from brands that get them.

You need to put in the work, build an audience, and make them trust you as a capable brand that can, in fact, deliver what is promised.

You don't need thousands of people before putting out your monetization offers. A few hundred engaged users are more than enough.

To do that, use a system of posting, tracking, improving, and posting more of what they like. There are tools that have been built by creators for these exact purposes.

BlackTwist is a specialized Threads tool that gives you all these features and none of what you don't need or use.

We’ll cover tool integration into your Threads monetization strategy as we go.

Step 1: Pick one small and transparent offer

It should be so clear that a 12-year-old understands it.

Here is an offer example by Shannon McKinstrie:

Screenshot of Shannon McKinstrie’s Instagram profile bio, a social media strategist referenced in a Meta Threads Monetization article.

All it takes is one offer in plain language, leading to one outcome.

Step 2: Post about that problem every day

Post around the problem your offer solves. Let’s see how Shannon integrates that into her posts:

Screenshot of a Threads post by @shannonmckinstrie encouraging creators to boost engagement by replying to Stories, Threads, and Reels, which is context for Meta Threads Monetization.

It’s important to keep your posts short, specific, and practical.

Step 3: If focusing on conversion, add a direct CTA in the post

Be clear about what your post is about and be very direct about what you want from the reader.

This marketer takes the occasion (in this post, servers being down) and turns it into a post, creating more engagement with relevant CTAs.

Take a look:

Screenshot of two Threads posts by @shannonmckinstrie sharing viral Reels hooks and emphasizing connection and niche messaging, used as supporting context for Meta Threads Monetization.

Don’t rely only on “link in bio.” Instead, replies and DMs show the users who actually care.

Step 4: Use the right tools to stay consistent for 30 days

Posting every day can be a challenge, especially when you have just started out and are trying to build a habit. That’s the point of a system.

Each weekend, go on your free BlackTwist dashboard to:

  • Set 1 to 2 daily time slots (e.g., 9:00 and 17:00).
  • Put your posts into that time slot queue.

Although you might not feel that creative in one sitting. And that’s normal. Install the PWA on your phone so you can go from ideas to drafts to scheduled posts in minutes.

Step-by-step iPhone screenshots showing how to add the BlackTwist Threads growth tool to the Home Screen (progressive web app), included in a Meta Threads Monetization article.

Step 5: Rerun posts that bring replies

After about 2 weeks of consistent posting, sign in to your personal BlackTwist dashboard. Then, head to BlackTwist Analytics and look at which posts got the most replies, started real conversations, or led to actual payments

Take the best ones, send them back into the editor, tweak the first line, and re-queue.

Most of the consistent creator accounts don’t chase new ideas every day. They find a format that works, then repeat it and refine it based on what their audience engages with.

How can agencies and B2B brands use Threads for lead gen?

If you sell to businesses, Threads should reflect your business goals. This is a quick way to warm up decision-makers toward your Threads account.

Here’s what that means:

1. Educate with real examples

Research and find out the types of posts that perform, for example:

  • Short case studies: “How we cut CPC by 28% in 30 days”
  • Tear-downs: “What this SaaS homepage gets wrong”
  • Mini-playbooks: “Here’s the playbook we used for X”

Turn longer, step-by-step content into carousels with a free tool like the BlackTwist Carousel Generator. At the moment, this tool is best for creating word-by-word slides rather than full multi-sentence carousel pages.

Carousels are easier to save, often get shared in Slack and Teams, and can live in “saved” tabs for weeks. For B2B, a saved post is more important than a like.

2. Use simple B2B CTAs

Don’t pitch a full retainer in one post. You want to have low-friction steps. For instance, something like reply ‘FUNNEL’ and I’ll send you the full funnel map.

From there, move people to a call, demo, or your email list.

3. Use BlackTwist as your B2B control center

For agencies or in-house teams, this matters because it offers:

  • Multi-account calendar to see your agency and client accounts in one view. While also being able to reuse formats that perform well easily.
  • Analytics with a simple funnel review, so you can see which posts and themes drive the most views and interactions (likes, replies, reposts, quotes), and which weeks correlate with follower growth.
  • Rerun proven campaigns like a case study that brought demo requests. It gives you the option to tweak the hook and schedule it again instead of reconstructing from scratch.
  • Use AI Threads Bio Generator to instantly create standout, conversion-focused bios so you can test and discover what drives more profile views into new followers.

How many followers do you really need to monetize Threads?

Don’t obsess over follower count. That’s the wrong metric.

Instead, ask how many of your followers are buyers.

Sometimes, it’s possible to land clients with 500 to 1k followers if they’re the right people. But you can make nothing with 50,000 random meme fans.

For landing brand deals, high numbers help. Brands still care about your niche, how consistent you are, your content quality, and audience fit.

How to automate Threads monetization without losing control

Every successful strategy is built on visibility into what actually works, in addition to posting automation.

You should still be the one who writes the ideas and stories and offers proof.

Why not let AI do this for you? Because writing your own posts lets you have full control over your brand voice and strategy.

Once you have that sorted, use a tool like BlackTwist to set workflows, like:

There’s a free plan to see if this workflow fits you. Paid plans unlock unlimited scheduling and deeper analytics so you can scale.

Related Reading

What to take away from this?

Meta is an ever-changing ecosystem. We have been witnessing old features go, and new features like ghost posts appear. Or programs like Creator payouts come and go with almost no warning.

So don’t build your income on Meta’s tool policies and feature releases. What you can do is focus on a clear offer, steady content production, and a simple system that turns attention into revenue.

Threads gives you the distribution and reach. But a tool like BlackTwist gives you control over your posting workflows.

Sign up for your free BlackTwist account and start planning your posts on Threads today.

Try BlackTwist for free

2,841 creators and companies use BlackTwist to grow their audiences every month
Get started now

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