6 Best Sprout Social Alternatives & Competitors in 2024

Do not index

Social media tools like Sprout Social help brands and marketers manage their social media accounts, from posting and engagement to performance analytics. Yet, as new platforms like Threads emerge, assessing whether your existing social media tool is still the best fit for your business is crucial. And with Threads, it’s all about getting ahead of the game. A strong Threads strategy before the inevitable algorithm changes kick in will help you grow your audience on the platform. If your current tool doesn’t offer enough functionality to help you with this goal, it might be time to look at the alternatives.

This guide will introduce you to six Sprout Social competitors who can help you develop your Threads strategy for success in 2024 and beyond. BlackTwist's solution, growing your audience on Threads, is a valuable tool for achieving your objectives. With this tool, you can easily manage your social media growth on Threads so you can focus on creating compelling content to reach your target audience.

Sprout Social is a comprehensive social media management platform built to simplify social media management for businesses. It offers tools for managing multiple social networks, engaging with customers, and analyzing results from one dashboard. A standout feature is its integration into social CRM (Customer Relationship Management), which allows businesses to track customer conversations and organize contact details across platforms like Facebook, Instagram, Twitter, LinkedIn, and more.

The platform also offers employee advocacy tools, which let team members share curated content through their social accounts. This can be a powerful feature for organizing brand reach through employee networks. Additionally, Sprout Social provides advanced analytics and social listening capabilities, helping companies measure performance and stay on top of online conversations related to their brand.

Pricing

Sprout Social's pricing can be prohibitive for many small and medium-sized businesses. With plans starting at $249 monthly for just one user, scaling costs can quickly rise for businesses with larger teams. The additional $249, $399, or $499 per user (depending on the plan) makes it one of the priciest options on the market. For comparison, many alternatives offer similar features at a fraction of the cost.

G2 User Review

One G2 reviewer expressed frustration over Sprout Social’s pricing: "The price is more than 200% higher than other solutions and scales really poorly. The pricing is just way too much. There are so many other systems out there that allow multiple users for one-third of the cost."

Feature Paywall

Sprout Social’s most sought-after features, such as social listening and premium analytics, are locked behind additional paywalls, meaning users have to invest even more money to get the most out of the platform.

Learning Curve

Despite its all-encompassing toolset, Sprout Social’s interface and functionality have a steep learning curve. New users often find the platform's complexity overwhelming, mainly when dealing with its publishing and scheduling features. For instance, tagging users in posts requires manually scrolling through a drop-down menu—an inefficient process when managing high volumes of content.

Publishing & Collaboration Features

While Sprout Social offers a robust content calendar and collaboration tools, some users need workflow help. For example, labels for posts aren't visible right away on the calendar, meaning users have to hover over them to see what they are. Furthermore, while helpful, collaboration features can be over-engineered for smaller teams looking for a more straightforward, agile tool.

Sprout Social’s customer relationship management tool is integrated directly with the platform, allowing users to store and manage customer contact information, track conversations, and provide personalized support.

The tool offers advanced social listening, allowing businesses to monitor their brand mentions, industry keywords, and competitor activities.

Employee Advocacy

Sprout Social’s advocacy tool encourages employees to share branded content on their social accounts, broadening their reach.

Advanced Analytics

The platform offers robust analytics and reporting, which help businesses gain insights into their social media performance, engagement rates, and audience demographics.

Collaboration Tools

Sprout Social allows team members to leave comments, approve content, and assign tasks within the platform, streamlining workflows for larger teams.

BlackTwist helps you grow your audience on Threads. Our app streamlines your Threads management with essential features, including automated post-scheduling, multi-account management, engagement automation, content repurposing, and analytics insights. We help you reduce repetitive tasks, allowing more content creation and community-building time.

Whether an individual creator or a business, BlackTwist will enable you to scale your influence efficiently. With our distraction-free editor, lightning-fast engagement tools, and data-driven insights, you can focus on what matters most - creating compelling content and growing your Threads following. Create and schedule your first Threads post for free today with Blacktwist.

Threads vs Instagram

Twitter vs Threads

How Does Threads Work

How to Use Threads

Threads Analytics

Best Time to Post on Threads

Instagram Threads Ideas

How to Get Followers on Threads

How Does Threads Work on Instagram

When looking for a comprehensive Sprout Social alternative tailored specifically for managing Threads, BlackTwist stands out as a powerful solution. BlackTwist matches many of Sprout Social's key features and offers specialized tools designed to supercharge your presence on Threads, a platform increasingly popular among creators and businesses alike.

Why BlackTwist is the Best Choice

Smooth Post Scheduling & Multi-Account Management

BlackTwist offers an intuitive scheduling calendar that allows users to post smoothly across multiple Threads accounts. The user-friendly interface makes it easy to schedule posts ahead of time, ensuring that your content is published at the optimal time for maximum engagement—much like Sprout Social’s scheduling features but tailored for Threads.

Engagement Automation

One of BlackTwist’s standout features is its engagement automation. While Sprout Social provides social listening and monitoring tools, BlackTwist takes engagement further by automating everyday tasks such as replying to comments, liking posts, and following relevant accounts. This automation allows creators to spend more time crafting compelling content rather than manually managing interactions.

Content Repurposing for Threads

Content repurposing is crucial for creators and businesses that want to maintain a consistent posting schedule without constantly creating new material. BlackTwist’s content repurposing tool enables users to transform existing posts into fresh Thread formats, offering a significant time-saving advantage. This feature is ideal for those managing multiple accounts and seeking to maximize their content output efficiently.

Data-Driven Insights & Analytics

BlackTwist shines in its data analytics. Like Sprout Social, it provides deep insights into post performance, engagement metrics, and audience growth. However, BlackTwist goes a step further by offering Threads-specific analytics, helping users refine their content strategy for this platform. With detailed reports on the best times to post, trending topics, and audience demographics, BlackTwist enables you to optimize your Threads presence effortlessly.

Distraction-Free Editor for Focused Content Creation

Another key feature that sets BlackTwist apart is its distraction-free editor. Unlike Sprout Social, which focuses on broad social media management, BlackTwist’s editor allows users to craft content in a minimalist environment to enhance focus and creativity. This feature is perfect for users who want to ensure high-quality content without the distractions often present in other platforms.

Pricing

While Sprout Social’s pricing starts at $249/month, BlackTwist offers a far more affordable solution for Threads management without sacrificing core features. This makes it an ideal choice for small businesses, creators, and enterprises looking to manage multiple Threads accounts without the high cost of Sprout Social’s comprehensive suite.

Specialization

Sprout Social is a great all-in-one platform for broad social media management, but if you’re focused on Threads, BlackTwist’s specialized tools make it the superior choice. BlackTwist provides all the necessary functionalities to grow your presence on Threads with automation, engagement insights, and easy-to-use scheduling.

Hootsuite is a comprehensive social media management tool that rivals Sprout Social in functionality. It offers capabilities for scheduling and publishing posts across multiple social platforms, as well as social listening, monitoring, and reporting.

Key Features

Publishing Calendar

Like Sprout Social, Hootsuite provides a calendar view for scheduling posts across platforms like Instagram, Facebook, Twitter, and YouTube. This calendar allows users to manage posts and receive peak engagement time recommendations.

Hootsuite offers tools to track trends and mentions and perform competitor analysis. This ensures brands stay ahead of social conversations relevant to their industry.

Actionable Insights

Hootsuite provides detailed reports that allow businesses to measure the success of their campaigns and improve based on data.

Pricing

Hootsuite is cheaper, starting at $99/month, compared to Sprout Social's $249/month plan. However, Hootsuite’s UX has been criticized for being clunky and less intuitive.

Post-approval and Collaboration

While Sprout Social has advanced collaboration features with multi-step approvals, Hootsuite also offers content suggestions and easy collaboration but needs Sprout's more in-depth approval workflows.

Takeaway

Hootsuite is an excellent alternative if your team is mid-sized and you’re looking for a tool with solid scheduling and analytics features at a lower price than Sprout Social.

Agorapulse is particularly strong in managing social interactions through its advanced social inbox and is favored by marketers for its user-friendly interface and robust reporting features.

Key Features

Agorapulse's inbox allows users to filter and label conversations with audiences, making it easier to track crucial interactions.

Post Scheduling & Collaboration

Like Sprout Social, Agorapulse allows post-scheduling and team collaboration with features like saved replies, internal notes, and filtered messages.

Advanced Reporting

Agorapulse provides extensive analytics and offers reports tailored to the user’s needs. One standout feature is its ability to access social data from up to 24 months back, which can provide long-term insights.

Pricing

Agorapulse’s plans start at $49/month, significantly cheaper than Sprout Social.

Onboarding and Support

Agorapulse is praised for its faster, more helpful support and easier onboarding process compared to Sprout Social, which some users report as having a steeper learning curve.

Takeaway

If social inbox management and more accessible user interaction are top priorities, Agorapulse is a powerful yet more affordable alternative to Sprout Social.

4. Statusbrew: Strong in Advanced Reporting and Sentiment Analysis

Statusbrew is a social media management platform that excels at reporting and provides several features for teams seeking advanced analytics and performance benchmarks.

Key Features

Automated Scheduling

Statusbrew allows users to schedule posts across multiple channels and offers intelligent content recommendations based on performance analytics.

Advanced Reporting

Statusbrew’s custom reporting and benchmarking features are comparable to Sprout Social’s but at a fraction of the cost. It also offers AI-powered sentiment analysis, which helps brands understand the tone of user interactions.

Unified Inbox

Like Sprout Social, Statusbrew has a unified inbox that aggregates all social interactions for easy management and CRM functionality to track individual interactions.

Pricing

Statusbrew is significantly cheaper, and its plans offer the same (or sometimes more) value than Sprout Social’s basic features.

Collaboration and Support

Statusbrew offers robust team collaboration tools with filters, tags, and automations. Their customer support and onboarding process are also rated higher than those of Sprout Social.

Takeaway

If advanced reporting and sentiment analysis are key to your social strategy, Statusbrew offers a highly competitive alternative to Sprout Social, especially for data-driven teams.

Zoho Social is known for its powerful analytics tools and is particularly popular with businesses that rely heavily on data to guide their social media strategy.

Key Features

Zoho Social offers post-scheduling across multiple profiles, with recommendations for optimal engagement times based on data-driven insights.

Customizable Analytics

Zoho Social offers custom reports that provide in-depth insights into audience behavior, content performance, and engagement metrics. It is a strong contender for teams looking for more data-driven approaches to social media management.

Integrations

Zoho Social integrates with other Zoho products like Zoho CRM, making it a strong tool for companies already using Zoho’s ecosystem of tools.

Pricing

Zoho Social is much more affordable, with plans starting at $15/month, while Sprout Social’s premium plans start at $249/month.

While Sprout Social offers advanced social listening tools, Zoho provides basic social listening features at a fraction of the cost.

Takeaway

Zoho Social is ideal for small businesses and startups that need robust analytical features but don’t require the full scope of premium offerings provided by Sprout Social.

6. CoSchedule: Ideal for Small Teams and Individual Creators

CoSchedule is a simple yet powerful marketing calendar that helps small teams or individual creators manage their social media posts, blogs, and emails in one place.

Key Features

Marketing Calendar

CoSchedule allows users to visualize their entire content strategy, helping them easily schedule and manage posts across platforms.

Bulk Scheduling

Teams can fill in content gaps using bulk scheduling features, and collaboration is streamlined with task assignments and internal comments.

Focus on Simplicity

Unlike Sprout Social’s complex suite of tools, CoSchedule is designed for smaller teams that don’t need advanced social listening or in-depth analytics.

Price

With plans starting at $29/month, CoSchedule is one of the most affordable social media management tools compared to Sprout Social.

Why BlackTwist Is the Best Alternative for Growing Your Audience on Threads

BlackTwist has quickly emerged as a powerful tool for social media management, particularly when growing an audience on Threads, a platform gaining significant traction among content creators, influencers, and brands. Its specialized focus on automating processes, multi-account management, and providing deep insights makes it a superior choice to other more general social media management tools like Sprout Social.

The Best Tool for Growing an Audience on Threads

BlackTwist is quickly becoming a go-to tool for social media management, especially for creators and brands looking to grow their audience on Threads. Its specialized focus on automating processes, managing multiple accounts, and providing deep insights makes it a superior choice to other more general tools like Sprout Social.

BlackTwist Targets Threads Growth

While many social media management tools like Sprout Social or Hootsuite cater to a broad spectrum of platforms, BlackTwist is highly focused on optimizing and automating growth precisely for Threads. With BlackTwist, creators and businesses can fine-tune their strategies for Threads, allowing them to reach and engage their audience more effectively on this platform.

This specialization includes

Advanced post scheduling tailored for Threads, ensuring that posts are published at optimal times for maximum engagement.

Multi-account management makes it easy for businesses or influencers who manage multiple brands or personas on Threads to streamline their content strategies and interactions.

Engagement Automation Is Key For Growth

Growing an audience requires consistent and timely engagement, something BlackTwist excels at through its engagement automation features. Automation tools can:

Automatically reply to comments or direct messages, keeping your audience engaged without manual input.

Like and follow relevant accounts, helping you to grow your community organically by fostering reciprocal relationships.

This level of automation allows you to focus on crafting high-quality content while the platform handles repetitive tasks, which is crucial for maintaining momentum and visibility on Threads.

Analytics Help You Grow Your Audience on Threads

Data drives audience growth. BlackTwist offers deep, Threads-specific insights that help users understand what works and what doesn’t. By tracking performance metrics such as:

Audience growth trends

Engagement rates on posts

Optimal posting times

You can make data-driven decisions that refine your content strategy for maximum impact. These analytics are explicitly tailored for Threads, something that more generalized platforms like Sprout Social might offer with a different level of precision.

Repurpose Content to Maintain Consistency

One of BlackTwist’s unique features is its content repurposing tool. This allows creators and businesses to adapt existing content for Threads, ensuring they can maintain a consistent posting schedule without creating brand-new material. This is particularly useful for brands looking to maintain visibility and grow their audience without exhausting resources on content creation.

Affordable for Small to Mid-Sized Businesses

Whereas Sprout Social’s pricing may be prohibitive for small businesses or solo creators (starting at $249/month), BlackTwist offers a more affordable solution without sacrificing key features. This makes it ideal for startups, small businesses, and individual creators who want to grow their Threads presence without breaking the bank.

A User-Friendly Interface

BlackTwist's distraction-free editor is specifically designed to streamline the content creation process. This feature lets users focus on crafting their content without being overwhelmed by unnecessary tools or clutter. For creators who prioritize high-quality content for Threads, this helps maintain the focus on delivering value to their audience.

A user review from DeskInvestor (19/06/2024) emphasizes the ease of use: “BlackTwist App: This app has made scheduling posts on Threads a breeze. With its intuitive interface and robust API integration, you can plan and publish your content effortlessly.”

BlackTwist helps you grow your audience on Threads. Our app streamlines your Threads management with critical features, including automated post-scheduling, multi-account management, engagement automation, content repurposing, and analytics insights. We help you reduce repetitive tasks, allowing more content creation and community-building time.

Whether an individual creator or a business, BlackTwist allows you to scale your influence efficiently. With our distraction-free editor, lightning-fast engagement tools, and data-driven insights, you can focus on what matters most - creating compelling content and growing your Threads following. Create and schedule your first Threads post for free today with BlackTwist.

Do Hashtags Work on Threads

Threads Algorithm

Threads Plans Interoperate with Other Platforms

Threads Popularity

Can You Schedule Threads Posts

How to Grow on Threads

Can You Schedule Posts on Threads

How to Use Threads on Instagram

Best Times to Post on Threads

Best Threads Accounts to Follow

How to Tag on Threads

Get Started on Growing Your Audience on Threads for Free Today

Automated Post Scheduling: The Key to Consistency on Threads

When it comes to building an audience on Threads, consistency is crucial. The more you post, the better your chance of going viral and attracting attention to your profile. BlackTwist's automated post-scheduling feature allows you to stay organized and maintain a steady flow of content on Threads, even during busy times. You can easily create and schedule posts ahead of time to ensure your audience continues to receive fresh content, even if you can't post on Threads for a few days or weeks.

Multi-Account Management: Streamline Your Threads Strategy

If you're a business or creator with multiple profiles on Threads, BlackTwist's multi-account management feature can help you optimize your approach. Instead of logging in and out of various accounts to engage or post on each, you can easily switch between profiles on BlackTwist to make your Threads strategy more manageable. This way, you can reduce the time spent on your Threads strategy and focus on what matters: creating content and building your community.

Engagement Automation: Boost Your Visibility on Threads

Engaging with other accounts on Threads is an effective way to get noticed on the platform. When you interact with others, they (and their followers) will see your profile. This can lead to new followers and help you grow your audience. By streamlining the process, BlackTwist’s engagement automation feature allows you to reduce the time it takes to engage with others on Threads. You can quickly identify posts in your niche and create custom templates to leave thoughtful comments. This way, you can attract attention to your profile and boost your visibility on Threads.

Content Repurposing: Maximize Your Existing Content

Creating new content for Threads can feel daunting, especially starting from scratch. BlackTwist’s content repurposing feature allows you to take existing content from your other social media accounts and make it work for Threads. You can identify posts that performed well on different platforms and customize them for Threads to give them new life. This way, you can reduce the pressure of creating new content for Threads and grow your audience on the platform without the stress.

Analytics Insights: Track Your Progress on Threads

Like any other social media platform, tracking your performance on Threads is essential to understand what’s working and what isn’t. BlackTwist’s analytics insights provide the data you need to determine how to optimize your Threads strategy. You can monitor your engagement rates, audience growth, and other key metrics to see your progress. This way, you can make informed decisions about your content and engagement strategy to help you reach your goals on Threads.