
I'm Luca, co-founder of BlackTwist. We build scheduling and analytics tools for Threads.
We started BlackTwist because when we tried growing on Threads ourselves, we couldn't find real data about what actually works on the platform. Plenty of opinions. Plenty of "5 tips to grow" posts. Almost zero data.
So we started collecting it. We track about 2,000 Threads creators through our platform, and every month we publish what we see. No paywalls, no email gates. Just the numbers.
We do this because we think creators and marketers deserve to make decisions based on evidence, not guesswork. Threads is still a young platform. The playbook is being written right now, and we want the data to be part of that conversation.
This is the March 2026 report. Third month in a row.
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3,134 creators and companies use BlackTwist to grow their audiences every month- The dataset
- Long form threads get reach. Short posts get engagement.
- Saturday for views. Friday for engagement.
- 5 to 6 posts per week is the sweet spot
- One creator grew 1,134% in a single month
- The names that keep showing up
- The most viewed post was a short post
- What this means for you
- Why we publish these reports
The dataset
21,864 posts from 283 creators who had at least 100 followers and 1,000 views. Together those posts generated 26.5 million views at a 5.3% average engagement rate.
Long form threads get reach. Short posts get engagement.
This is a new finding. In our previous reports, long form threads won on every metric. This month, the picture is more nuanced.
Long form threads still averaged the most views per post at 4,416. That hasn't changed. If you want reach, write threads.
But short posts pulled a 6.09% engagement rate, the highest of any format. People are more likely to interact with a quick, punchy post than scroll through a multi part thread.
The takeaway for creators: use both. Long threads to grow your reach. Short posts to build relationships with the people already following you.
Saturday for views. Friday for engagement.
Saturday posts averaged 1,853 views per post, the highest of any day. We've seen this in every report now. Most people take weekends off. The creators who don't get rewarded with less competition and more visibility.
Friday had the highest engagement rate at 6.29%. If you want replies and likes, that's your day.
For marketers managing brand accounts, this means your Monday through Friday content calendar is leaving your best days uncovered.
5 to 6 posts per week is the sweet spot
One of the most common questions we get from creators is "how often should I post?"
The data keeps answering the same way. Creators who posted 5 to 6 times per week saw 8.87% median follower growth. That's roughly once a day with a day off. Sustainable, but consistent.
And the single strongest growth signal we track is replies. Creators who received 500+ replies in a month hit a 10.09% median growth rate. The Threads algorithm treats replies as the clearest sign that content is worth distributing. Likes are nice. Replies move the needle.
One creator grew 1,134% in a single month
@melodijoelperez went from 2,370 followers to 29,264. That's 1,134.8% growth in 30 days.
This is what keeps me excited about Threads. The platform is still actively surfacing new voices. 8 of the top 10 fastest growers started with fewer than 10,000 followers. Three started with fewer than 1,500. You don't need an existing audience to break through right now.
Here's the full top 10 by growth percentage:
- @melodijoelperez: 1,134.8% (2,370 to 29,264)
- @daltonspeers: 355.9% (306 to 1,395)
- @realcodytye: 248.4% (1,339 to 4,665)
- @jeremiah.2.0: 242.3% (142 to 486)
- @zachmovesabroad: 175.4% (23,565 to 64,894)
- @ummi.andrea: 160.6% (3,268 to 8,517)
- @pak.thor: 139.7% (9,194 to 22,037)
- @melusi_k: 125.8% (952 to 2,150)
- @theladymystic: 119.0% (1,097 to 2,403)
- @mitchelljasper.co: 116.4% (1,620 to 3,505)
And the top 10 by total followers gained:
- @zachmovesabroad: +41,329 (23,565 to 64,894)
- @melodijoelperez: +26,894 (2,370 to 29,264)
- @justindavidcarl: +22,282 (78,935 to 101,217)
- @heydearwomen: +14,325 (115,222 to 129,547)
- @pak.thor: +12,843 (9,194 to 22,037)
- @yestomomlife: +10,688 (27,486 to 38,174)
- @lintropreneur: +10,271 (14,801 to 25,072)
- @louisetilbrookdesigns: +10,087 (14,872 to 24,959)
- @husseinnaji_: +9,603 (73,887 to 83,490)
The names that keep showing up
This is the part that fascinates me as a builder. Some creators appear on the leaderboard once and disappear. Others keep compounding.
@justindavidcarl gained 32,717 followers in January, 23,689 in February, and 22,282 in March. Three consecutive months on the leaderboard. That's nearly 80,000 followers in one quarter.
@lintropreneur went from 6,516 followers in January to 25,072 by the end of March. Four months ago they were a small account. Now they're firmly in the mid tier and still accelerating.
@zachmovesabroad appeared in the February report with 9,050 new followers and then exploded in March with 41,329. Momentum is real on this platform.
The pattern is always the same. Post consistently. Write long form. Generate conversation. Do it again next month.
The most viewed post was a short post
This surprised me. @mattstratton published a short post that hit 763,300 views with 5,800 replies and 1,900 reposts. One post. No thread. Just something that sparked a massive conversation.
@husseinnaji_ had the most engaging post at 688,400 views with a 1.71% engagement rate and 10,600 replies. The topic was healthcare and nervous system content. They appeared in the top posts list three times this month, all long form threads about health.
Other top performing posts:
- @piss.off.boss: 457,900 views (long form thread)
- @husseinnaji_: 398,400 views (blood work and supplements)
- @husseinnaji_: 371,000 views (nervous system content)
- @parentingwithsystems: 346,400 views (marriage and weekly syncs)
The content themes that drove the biggest numbers this month were health, personal development, parenting, and real talk about life. Not marketing tips. Not business advice. Real stories about real things.
What this means for you
If you're a creator or a marketer trying to figure out Threads, here's what three months of data (over 65,000 posts analyzed) tells us:
- Post 5 to 6 times per week. Daily is great. Seven days a week is unnecessary.
- Mix formats. Long threads for reach, short posts for engagement.
- Post on Saturdays and Fridays. Most people don't. That's your advantage.
- Optimize for replies. The algorithm cares about conversation more than anything else.
- Start now. Small accounts are breaking through every single month. The window is still open.
Why we publish these reports
At BlackTwist we believe the best way to help creators grow is to show them what actually works. Not what we think works. Not what some guru says in a tweet. What the data says.
We'll keep publishing these every month for as long as we're building this company. If you want the full interactive report with all the data tables, top posts, and creator leaderboards, it's free at blacktwist.app/report/march-2026.
I'm @luca.restagno.dev on Threads if you want to talk about any of this. And if you're a creator who wants to track your own analytics and schedule your posts, that's what we built BlackTwist for.