A data-driven look at creator growth and engagement
Total Posts
21,864
Total Views
26.5M
Sample Size
283
Creators who met analysis thresholds
Avg Engagement Rate
5.3%
Top Format by Views
Long Form Thread
4,416 avg views per post
Most Engaging Format
Short Post
6.09% avg engagement rate
In March 2026, 283 BlackTwist creators who met minimum analysis thresholds (100+ followers, 1,000+ views) published 21,864 posts, generating over 26.5 million views. Long form threads dominated in reach with 4,416 average views per post, while short posts achieved the highest engagement rate at 6.09%. Creators posting 5-6 times per week saw the strongest median growth at 8.87%, and those who received 500+ replies grew at a median rate of 10.09%. Saturday was the highest-reach day with 1,853 average views per post, while Friday drove the best engagement at 6.29%.
The top growers in March leaned heavily into long form threads — the format that averaged 4,416 views per post. @melodijoelperez exploded from 2,370 to 29,264 followers (+1,135%), while @zachmovesabroad gained 41,329 followers in absolute terms. High-growth creators consistently generated more replies, and many posted daily or more — reinforcing that conversation-starting content remains a key driver of algorithmic reach on Threads.
Top Performing Posts
The posts that made the biggest impact in March 2026
I’m neurodivergent and have a PhD in healthcare research.
Here are 14 ways to regulate your nervous system you’ve probably never heard of:
1. Shower in the dark (reduces sensory input and is one of the fastest ways to calm your overstimulated nervous system).
2006:
- Go to college
- Get the degree
- Land the job
- Spend 40 years paying off the degree
2026:
- Learn a skill on YouTube
- Package what you know into a PDF
- Sell it on Threads
- Make back your investment in a weekend
I have a PhD in healthcare research, and I can’t overstate how important blood work is.
The vast majority of supplements are useless. Blood work tells you what’s actually worth fixing.
Here are 12 tests that catch the most common “I feel off but my doctor says I’m fine” pattern
I’m neurodivergent and have a PhD in healthcare research.
Here are 12 things people call laziness that are often just nervous system overload:
(save this post for bad days)
I’ve been married 5 years.
And I need you to hear this.
Date nights don’t save marriages.
Weekly syncs with your spouse does.
Here’s what we do for 30-mins every Sunday:
She auditioned for American Idol 7 times.
Never made it past the first round.
Showered with a water hose in a flooded camper for 3 years.
Ten years later, she won the biggest award in country music.
Yesterday at the airport, we were checking in our luggage and we were over the weight limit. Not by a little. A few kilos.
Pay extra or take things out.
We decided to take things out, moved some into our backpacks, handed a few items to my parents, and went back to the scale.
How do long form threads, short posts, and long posts compare?
Average Views by Format
FormatPostsAvg ViewsAvg LikesAvg ER
Long Form Thread2,3494,416514.24%
Short Post11,811724206.09%
Long Post1,72174230.15.29%
Most Views per Post
Long Form Thread
4,416 avg views — 6x more than short posts
Highest Engagement Rate
Short Post
6.09% avg ER — Concise posts drive interaction
Posting Frequency vs Growth
Does posting more often lead to faster follower growth?
Median Follower Growth by Posting Frequency
FrequencyCreatorsAvg GrowthMedian Growth
1-2/week3919.4%2.7%
3-4/week166.3%2.8%
5-6/week1312.6%8.9%
7-10/week (daily)1223.5%3.4%
10+/week (2+/day)9414.4%6.8%
The frequency advantage
Creators posting 5-6 times per week hit the sweet spot with 8.87% median growth — the highest of any frequency bucket. Those posting 10+ times per week (the largest group at 94 creators) saw 6.83% median growth. Interestingly, daily posters (7-10/week) showed a high average growth of 23.47% but lower median (3.35%), suggesting a few outliers pulling the average up. Consistency matters more than sheer volume.
Engagement to Growth Pipeline
How does engagement translate into follower growth?
Reply Volume vs Follower Growth
Engagement-to-Views Correlation
Replies-Views
0.587
Strongest correlation
Likes-Views
0.580
Reposts-Views
0.478
Quotes-Views
0.441
Weakest correlation
Engagement Rate vs Views
ER BucketPostsAvg ViewsMedian Views
<1%3,7212,484141
1-3%3,5141,735234
3-5%2,543842171
5-10%3,490498115
10%+2,57437930
Engagement drives growth
Creators who received 500+ total replies in March grew at an average rate of 26.84%, compared to 12.45% for those with fewer than 10 replies. Replies showed the strongest correlation with views (0.587), closely followed by likes (0.580) — suggesting that the Threads algorithm rewards content that sparks conversation. Posts with less than 1% engagement rate had the highest average views (2,484), a pattern consistent with February: viral posts accumulate views faster than engagement.
Content Analysis
What content characteristics correlate with better performance?
Saturday posts led in views with 1,853 average — continuing the weekend trend from February. Friday had the highest engagement rate at 6.29%. The 200-500 character range (long captions) performed best on average with 1,609 views per post. Media posts had higher engagement rates (7.12% vs 5.67%) and higher average views (1,574 vs 1,231) — a shift from February where media had lower views. This suggests visual content is gaining algorithmic traction on Threads.
1,867 Threads accounts with at least one published post between March 1-31, 2026. All accounts are users of BlackTwist, a Threads analytics and management tool. This is not a random sample of all Threads creators — results reflect the behavior and performance of BlackTwist users specifically.
Growth rate rankings require a minimum of 100 followers at the start of the month. Engagement rate post rankings require a minimum of 1,000 views.
Caveats
This data represents BlackTwist users only and may not reflect broader Threads trends. View counts and engagement metrics are cumulative snapshots and may include engagement from after March 31. Correlation values are Pearson coefficients and do not imply causation.
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