Engagement Rate Calculator

Work out the engagement rate for any Instagram, Threads, or social post — free, no login required.

Calculate by

Followers

Likes

Comments

Saves / shares (optional)

Engagement rate

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Enter your followers and interactions to see the rate

What counts as a good engagement rate?

These are widely used industry rules of thumb for follower-based engagement rate, not figures published by any platform — treat them as a rough gauge, and compare against your own past posts before reading too much into a single number.

Under 1%Below average

1–3%Average

3–6%Good

Over 6%Excellent

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Track this automaticallyBlackTwist calculates your engagement rate for every post and tracks it over time, so you can see what's actually working.Try it for free

Frequently Asked Questions

How do you calculate engagement rate?

Add up the interactions on a post (likes, comments, and optionally saves or shares), divide by your follower count, and multiply by 100. So a post with 250 likes and 30 comments from 5,000 followers has an engagement rate of (280 ÷ 5,000) × 100 = 5.6%.

Should I use followers or reach?

Followers is the standard public metric, and the only one you can calculate for an account that isn't yours. Reach (sometimes called ERR) is more accurate because it measures against the people who actually saw the post — but you can only get reach from your own account's analytics.

What is a good engagement rate on Instagram?

As a rough gauge, 1–3% is typical, 3–6% is strong, and above 6% is excellent. Smaller accounts usually see higher rates than large ones, so compare yourself to accounts of a similar size rather than to the biggest ones in your niche.

Does this work for Threads too?

Yes. The formula is the same on any platform — count the interactions, divide by your audience. On Threads that means likes plus replies and reposts. BlackTwist tracks this automatically for your Threads account if you'd rather not do it by hand.

Is this engagement rate calculator free?

Yes, completely free. No login, no account, and no limits on usage.

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What they say about BlackTwist

mikeromaine

01/07/2024

This is my first scheduled post with @blacktwistapp!

Who else is excited to start scheduling posts on Threads!?

piss.off.boss

31/07/2024

MY THREADS STRATEGY REVEALED:

I just spent 60 mins scrolling through my feed

I copy & paste any well performing Threads of mine into a Google Doc

I sit down 1x - 2x a week and schedule (using @blacktwistapp) out Threads using this Doc

I can schedule out a week's worth of content in 20-30 mins

I schedule my offers (newsletter & paid products)

I then do "off the dome" Threads like this one 3x - 8x a day.

I spend at least 30 mins/day engaging (most of my time spent on this app)

SIMPLE

deskinvestor

19/06/2024

BlackTwistApp: This app has made scheduling posts on Threads a breeze.

🗓️ With its intuitive interface and robust API integration, you can plan and publish your content effortlessly. Kudos to @luca.restagno.dev

heyjefffelten

01/07/2024

I made this post using @blacktwistapp.

10/10 will be using it to schedule posts while I'm on vacay later this week.

Stoked about this.

My favorite new tool for my favorite new social media app.

klg.andrew

22/07/2024

This is an amazing start-up platform that helps you plan and structure your content.

- You can save drafts.
- You can schedule posts in advance.
- You can move posts around the calendar.
- and many other features...

Since the platform is developing as we speak, many features are on the way.

Soon, we will have an @blacktwistapp analytic tool where you can see statistics on how your content is performing. It's still a bargain price for the value. A must-have for serious content creators.

realmiguelmonteiro

05/12/2024

Already did, and I love it! It's actually the only tool I recommend in my lead magnet. It's the best tool for posting on Threads currently, without a doubt.

Don't rest on your laurels though, you have some stiff competition incoming. :)

kevon

02/07/2024

Testing my first post with Blacktwist.app! :)

ikru84_

18/07/2024

PS. I wrote this thread with @blacktwistapp. An absolute game-changer.

jamesstrimble

03/07/2024

Bonus: I just got started with (blacktwist.app | @blacktwistapp) for Threads automation, so I'm excited to get productive with that.

luigidonadel

03/07/2024

My first post using @blacktwistapp!
Writing is cool, but organizing your thoughts is better. So, even if you have a bad day, you have content ready to share.

louisetilbrookdesigns

19/08/2024

Finally had a chance to play with the new analytics from @blacktwistapp - so cool.

And the scheduling tool is working out really well too.

Can highly recommend if you are are looking to put more time and energy into @Threads this autumn.