BlackTwist Threads July 2026 Monthly Report

BLACKTWIST MONTHLY THREADS REPORT

State of Threads — July 2026

Name: Threads Creator Performance Data — July 2026
Creator: BlackTwist
License: https://creativecommons.org/licenses/by/4.0/

A data-driven look at creator growth and engagement

Total Posts

139,350

Total Views

353.9M

Sample Size

464

Creator accounts with tracked post analytics

Avg Engagement Rate

2.3%

Top Format by Views

Long Form Thread

12,899 avg views per post

Most Engaging Format

Short Post

7.84% avg engagement rate

In July 2026, 464 BlackTwist creator accounts with tracked analytics published 139,350 posts, generating more than 354million views — about 2.7x June's total. Long form threads dominated reach with 12,899 average views per post, nearly 18x a short post, but short posts held the highest engagement rate at 7.84%. The clearest growth signal was still conversation: median growth climbed at every rung of the reply ladder, from 2.90% for creators with fewer than 10 replies to 19.00% for those clearing 500. Volume mattered too — the 124 creators posting 10+ times a week led on both average (43.80%) and median (7.77%) growth. Sunday delivered the best reach (8,811 avg views), while Monday drove the best engagement rate at 5.04%.

Growth Leaderboard

Which creators grew the fastest in July 2026?

Top 10 by Follower Gain

#CreatorGainedTier

@julietemirella93,196 → 199,667

+106,471

Large

@themarcoscoppa32,164 → 86,599

+54,435

Mid

@rosettewilson_3,750 → 53,503

+49,753

Micro

@tgjune0426,698 → 73,020

+46,322

Mid

@qorryamanda174,664 → 212,853

+38,189

Large

@climbtowealth24,443 → 43,218

+18,775

Mid

@jimmy.nicolaides134,504 → 149,420

+14,916

Large

@eleraonline50 → 12,550

+12,500

Nano

@husseinnaji_101,374 → 112,922

+11,548

Large

@introverts.intro143,064 → 154,144

+11,080

Large

Top 10 by Growth Rate

Minimum 100 followers at start of month

#CreatorGrowth %Tier

@rosettewilson_3,750 → 53,503

1326.8%

Micro

@ovialexpalivan339 → 4,603

1257.8%

Nano

@mariahussain_72,085 → 8,999

331.6%

Micro

@facelessbyella228 → 883

287.3%

Nano

@mr.rioso1,071 → 4,010

274.4%

Micro

@_afterthepain189 → 691

265.6%

Nano

@tgjune0426,698 → 73,020

173.5%

Mid

@themarcoscoppa32,164 → 86,599

169.2%

Mid

@prince__mandoriya1,166 → 3,040

160.7%

Micro

@richluckyg_5,154 → 13,331

158.7%

Micro

What the fastest growers have in common

July's top growers were thread-first and relentless. @julietemirella posted the largest absolute gain this report has recorded, adding 106,471 followers (93,196 → 199,667), while @rosettewilson_ turned 3,750 followers into 53,503 — a 1,326.75% jump that topped the growth-rate board. Among the top growers publishing through BlackTwist, the cadence was extreme: @climbtowealth (+18,775) shipped 1,210 posts averaging 36,276 views, 97% of them multi-post threads, and @pooravbolar (+10,004) published 1,244, with 1,085 threads. The playbook has not changed — a repeatable thread hook, published many times a day.

Top Performing Posts

The posts that made the biggest impact in July 2026

@prince__mandoriyaLong Form Thread

12 SIGNS SOMEONE IS FALLING FOR YOU (And trying very hard not to show it.)

2.8M

2.3K

158

0.09% ERView post →

@eleraonlineLong Form Thread

CONVERSATIONS THAT BRING COUPLES CLOSER. Have one of these this week.

2.4M

19.8K

2.3K

0.92% ERView post →

@climbtowealthLong Form Thread

According to Feng Shui, the clutter in your home isn't random. It's a map of where energy is trapped in your life. 1. Overflowing closet =

2.0M

5.1K

552

0.29% ERView post →

@parentingwithsystemsLong Form Thread

Married couples don’t need another “dinner and Netflix” date night. You need something that makes you feel like people again — not just two tired roommates coordinating snacks, bedtime, and the dishwasher. Here are 40 date ideas for couples who want to actually reconnect:

1.7M

13.5K

1.1K

0.84% ERView post →

@climbtowealthLong Form Thread

You: "Can I shift my start to 9:30? Daycare doesn't open till 9." HR: "Start time is 8:30 sharp. No flexibility." You: "Understood." The next week. Manager: "The London client wants a 6AM call. Can you take it from home?" You: "Start time is 8:30 sharp. No flexibility."

1.7M

8.2K

0.48% ERView post →

@ethancole.psychologyLong Form Thread

4 TEXTS THAT ACTUALLY GET INSIDE AN AVOIDANT’S HEAD Not: “I miss you.” Not: “Can we please talk?” Those usually make them brace for what comes next. These create a very different feeling. ⤵️

1.5M

630

0.05% ERView post →

@rosettewilson_Long Form Thread

STOP ASKING YOUR SON "HOW WAS SCHOOL." He will say "fine" every single time. A child psychologist in Nashville told me to replace it with one of these instead:

1.4M

8.0K

2.1K

122

0.72% ERView post →

@pooravbolarLong Form Thread

CORTISOL IS AGING YOU FASTER THAN JUNK FOOD. 1. Morning sunlight

1.3M

5.2K

664

0.45% ERView post →

@mariahussain_7Long Form Thread

NOBODY WARNED ME AT 32. SO I'M WARNING YOU. 1. Eat less sugar. Your body doesn't need it.

1.2M

6.7K

754

0.62% ERView post →

@rosettewilson_Long Form Thread

RESEARCHERS AT HARVARD TRACKED 700 BOYS FROM CHILDHOOD TO OLD AGE FOR 85 YEARS. The single strongest predictor of a man's health, happiness, and career success at age 65 wasn't his grades. Wasn't his IQ. Wasn't family income. It was the quality of his relationship with his moth

1.2M

3.9K

111

230

0.36% ERView post →

Content Format Breakdown

How do long form threads, short posts, and long posts compare?

Average Views by Format

FormatPostsAvg ViewsAvg LikesAvg ER

Long Form Thread17,55512,89968.61.31%

Long Post2,23596318.85.72%

Short Post19,41372933.37.84%

Most Views per Post

Long Form Thread

12,899 avg views — 17.7x more than short posts

Highest Engagement Rate

Short Post

7.84% avg ER — Brevity wins on interaction

Posting Frequency vs Growth

Does posting more often lead to faster follower growth?

Median Follower Growth by Posting Frequency

FrequencyCreatorsAvg GrowthMedian Growth

1-2/week4116.3%6.5%

3-4/week122.5%1.1%

5-6/week102.7%1.4%

7-10/week (daily)297.0%3.0%

10+/week (2+/day)12443.8%7.8%

The frequency advantage

Creators posting 10+ times per week (the largest active group at 124 creators) led July on both average growth (43.80%) and median growth (7.77%). The middle of the range was flat by comparison: the 3-4/week and 5-6/week buckets averaged just 2.45% and 2.73%, and even daily posters (7-10/week) landed at 6.99%. As always, averages are outlier-sensitive — the 10+/week bucket's 43.80% is inflated by a handful of breakout accounts — but its median still leads every other bucket, so the direction is real.

Engagement to Growth Pipeline

How does engagement translate into follower growth?

Reply Volume vs Follower Growth

Engagement-to-Views Correlation

Reposts-Views

0.511

Strongest correlation

Likes-Views

0.521

Quotes-Views

0.433

Replies-Views

0.109

Weakest correlation

Engagement Rate vs Views

ER BucketPostsAvg ViewsMedian Views

<1%19,44410,368494

1-3%6,4684,447220

3-5%3,5481,291154

5-10%4,774942101

10%+4,55075413

Engagement drives growth

July's reply ladder is the cleanest signal in the report: median growth rose at every rung, from 2.90% for creators with fewer than 10 total replies to 19.00% for those clearing 500 — and that top group averaged 135.21%, skewed by a handful of breakout accounts. Likes narrowly reclaimed the strongest correlation with views (0.521 vs 0.511 for reposts), while replies barely correlated at all (0.109) — replies signal depth, not distribution. Posts under 1% engagement rate still pulled the highest average views (10,368): the same pattern as prior months — viral reach accumulates far faster than engagement keeps up.

Content Analysis

What content characteristics correlate with better performance?

Content Length vs Average Views

Day of Week Performance

DayPostsAvg ViewsAvg ER

Sunday4,5568,8114.54%

Monday5,3816,6095.04%

Tuesday5,4535,1064.87%

Wednesday6,5505,3744.62%

Thursday6,3985,9164.69%

Friday6,3505,3284.94%

Saturday4,5157,1834.85%

Media vs Text-Only Posts

With Media

730 posts·2,501 avg views·7.05% avg ER·56.9 avg likes

Text Only

38,473 posts·6,259 avg views·4.74% avg ER·47.9 avg likes

Content insights

The weekend ruled July for reach: Sunday posts led with 8,811 average views and Saturday followed at 7,183 — while Monday topped engagement at 5.04%. The 100-199 character range delivered the best average reach (6,403 views per post), with the 200-500 range essentially tied at 6,380, but the shorter 50-99 character band won engagement outright at 6.95%. The media split held from June: text-only posts out-reached posts with media 2.5-to-1 on average views (6,259 vs 2,501), though media posts still engaged better (7.05% vs 4.74% ER) — media builds connection, but plain text travels further.

Creator Spotlights

Standout creators from different follower tiers

@ovialexpalivanOvi Alex Palivan

Nano

Followers339 → 4,603

Growth+4,264 (1257.8%)

Posts433

Total Views2.1M

Avg ER2.06%

@rosettewilson_Rosette Wilson

Micro

Followers3,750 → 53,503

Growth+49,753 (1326.8%)

Posts518

Total Views18.4M

Avg ER0.54%

@herneurospicyclubHERNEUROSPICYCLUB

Large

Followers95,418 → 105,998

Growth+10,580 (11.1%)

Posts155

Total Views1.8M

Avg ER7.74%

Methodology

How we collected and analyzed the data

Sample

472 Threads accounts with at least one published post between July 1-31, 2026, and 2,361 accounts with follower snapshots tracked across the month. All accounts are users of BlackTwist, a Threads analytics and management tool. This is not a random sample of all Threads creators — results reflect the behavior and performance of BlackTwist users specifically.

Definitions

Engagement Rate: (likes + replies + reposts + quotes) / views
Short Post: Single post under 250 characters
Long Post: Single post of 250+ characters
Long Form Thread: Multiple connected posts
Nano: Under 1,000 followers
Micro: 1,000 - 10,000 followers
Mid: 10,000 - 50,000 followers
Large: 50,000+ followers

Minimum Thresholds

Growth rate rankings require a minimum of 100 followers at the start of the month. Engagement rate post rankings require a minimum of 1,000 views. Post leaderboards are capped at two entries per author and exclude duplicate reposts of identical text, so a single high-volume account cannot fill a whole list.

Language Scope

All post-level analysis — top posts, format breakdown, content length, day of week, and media comparison — covers English-language posts only (39,203 of the 42,791 root posts published in July, or 91.6%). Language is detected heuristically from post content. Follower growth rankings are language-agnostic and are not filtered, so the leaderboards include creators who publish in other languages.

Caveats

This data represents BlackTwist users only and may not reflect broader Threads trends. View counts and engagement metrics are cumulative snapshots and may include engagement from after July 31. Correlation values are Pearson coefficients and do not imply causation.

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Threads Monthly Report by BlackTwistData collected July 1-31, 2026

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