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BlackTwist Threads January 2026 Monthly Report
BLACKTWIST MONTHLY THREADS REPORT

State of Threads — January 2026

A data-driven look at creator growth and engagement
Total Posts

26,103

Total Views

76.7M

Sample Size

291

Creators who met analysis thresholds
Avg Engagement Rate

4.0%

Top Format by Views

Long Form Thread

14,343 avg views per post
Most Engaging Format

Long Post

5.13% avg engagement rate
In January 2026, 291 BlackTwist creators who met minimum analysis thresholds (100+ followers, 1,000+ views) published 26,103 posts, generating over 76.7 million views. Long form threads dominated in reach with 14,343 average views per post, while long posts achieved the highest engagement rate at 5.13%. The fastest-growing creators posted frequently and sparked meaningful conversations in their communities.

Growth Leaderboard

Which creators grew the fastest in January 2026?

Top 10 by Follower Gain

#CreatorGainedTier
1
justindavidcarl
@justindavidcarl21,105 → 53,822
+32,717
Mid
2
glennsomers.jpg
@glennsomers.jpg3,084 → 26,552
+23,468
Micro
3
hialexsand
@hialexsand2,361 → 23,967
+21,606
Micro
4
chatgpteachings
@chatgpteachings199,273 → 216,258
+16,985
Large
5
heydearwomen
@heydearwomen69,655 → 84,226
+14,571
Large
6
quranly.reminder
@quranly.reminder8,784 → 22,269
+13,485
Micro
7
haloelangpg
@haloelangpg10,592 → 22,583
+11,991
Mid
8
husseinnaji_
@husseinnaji_56,551 → 68,010
+11,459
Large
9
domenic.boernicke
@domenic.boernicke61,188 → 69,287
+8,099
Large
10
lifeasminee
@lifeasminee6,633 → 14,277
+7,644
Micro

Top 10 by Growth Rate

Minimum 100 followers at start of month
#CreatorGrowth %Tier
1
hialexsand
@hialexsand2,361 → 23,967
915.1%
Micro
2
glennsomers.jpg
@glennsomers.jpg3,084 → 26,552
761.0%
Micro
3
razvanfotia
@razvanfotia1,034 → 3,975
284.4%
Micro
4
guyrandomcreates
@guyrandomcreates1,281 → 3,674
186.8%
Micro
5
justindavidcarl
@justindavidcarl21,105 → 53,822
155.0%
Mid
6
theshadevault
@theshadevault1,247 → 3,175
154.6%
Micro
7
quranly.reminder
@quranly.reminder8,784 → 22,269
153.5%
Micro
8
quiet_healing_quotes
@quiet_healing_quotes1,434 → 3,464
141.6%
Micro
9
yosifbosty
@yosifbosty5,377 → 12,846
138.9%
Micro
10
lifeasminee
@lifeasminee6,633 → 14,277
115.2%
Micro

What the fastest growers have in common

The top growers in January leaned heavily into long form threads — the format that averaged 14,343 views per post. Many posted daily or more, with 8 of the top 10 by growth rate posting 10+ times per week. High-growth creators also generated significantly more replies, suggesting that conversation-starting content is a key driver of algorithmic reach on Threads.

Top Performing Posts

The posts that made the biggest impact in January 2026
sarahatgentlegrove@sarahatgentlegroveLong Form Thread
I’m 51. At 28, I was married. At 29, I lost a baby. At 31, I had my first child. At 32, I was divorced. At 33, my mum died. At 37, my dad died. At 38, I remarried. And in between all of that, I lost myself more times than I can count. Here’s what I know now. You get really good at surviving when life doesn’t give you another choice.
21.5M
17.6K
290
657
14
0.09% ERView post →
lifeasminee@lifeasmineeLong Form Thread
SIGNS YOUR AURA INTIMIDATES PEOPLE:
1.5M
3.9K
17
553
25
0.29% ERView post →
lifeasminee@lifeasmineeLong Form Thread
SIGNS YOU INTIMIDATE PEOPLE WITHOUT SAYING A WORD:
1.3M
2.0K
16
144
4
0.17% ERView post →
blissmentality@blissmentalityLong Form Thread
Best brother in the world award. This lives rent free in my head.
1.2M
113.8K
653
3.4K
121
10.12% ERView post →
husseinnaji_@husseinnaji_Long Form Thread
I’m neurodivergent and have a PhD in healthcare research. Here are 13 ways to regulate your nervous system you’ve probably never heard of: 1. Shower in the dark (reduces sensory input and is one of the fastest ways to calm your overstimulated nervous system).
1.0M
19.4K
296
1.9K
139
2.14% ERView post →
herbrightself@herbrightselfShort Post
Please genuinely brag about one thing you did in 2025. Big or small. We could all use the inspiration 🫶
622.4K
4.2K
2.4K
101
58
1.08% ERView post →
lifeasminee@lifeasmineeLong Form Thread
SIGNS YOU’RE ACTUALLY HEALING (not just performing):
588.0K
3.1K
22
713
38
0.66% ERView post →
lifeasminee@lifeasmineeLong Form Thread
HOW TO KNOW YOU’RE SEDUCTIVE WITHOUT REALIZING IT:
554.4K
3.5K
24
208
12
0.68% ERView post →
lifeasminee@lifeasmineeLong Form Thread
SIGNS YOUR AURA IS TOO DANGEROUS FOR MEDIOCRE PEOPLE:
427.1K
2.1K
13
303
23
0.58% ERView post →
lifeasminee@lifeasmineeLong Form Thread
SIGNS YOUR AURA IS MAGNETIC:
381.2K
1.1K
2
123
4
0.33% ERView post →

Content Format Breakdown

How do long form threads, short posts, and long posts compare?

Average Views by Format

FormatPostsAvg ViewsAvg LikesAvg ER
Long Form Thread2,86614,3431073.37%
Short Post10,7382,26741.34.96%
Long Post1,91658615.54.55%
Most Views per Post

Long Form Thread

14,343 avg views — 6x more than short posts
Highest Engagement Rate

Short Post

4.96% avg ER — Concise posts drive interaction

Posting Frequency vs Growth

Does posting more often lead to faster follower growth?

Median Follower Growth by Posting Frequency

FrequencyCreatorsAvg GrowthMedian Growth
1-2/week4213.9%3.0%
3-4/week123.2%1.6%
5-6/week529.4%22.6%
7-10/week (daily)825.1%5.3%
10+/week (2+/day)9016.5%8.3%

The frequency advantage

Creators posting 10+ times per week grew at a median rate of 8.3%, compared to just 3.0% for those posting 1-2 times per week. The sweet spot appears to be daily or more — but even posting 5-6 times per week showed strong results with 22.65% median growth.

Engagement to Growth Pipeline

How does engagement translate into follower growth?

Reply Volume vs Follower Growth

Engagement-to-Views Correlation

Likes-Views

0.208

Strongest correlation
Reposts-Views

0.157

Replies-Views

0.152

Quotes-Views

0.104

Weakest correlation

Engagement Rate vs Views

ER BucketPostsAvg ViewsMedian Views
<1%5,2569,818111
1-3%3,2092,210244
3-5%2,188648166
5-10%2,9671,310123
10%+1,8731,37152

Engagement drives growth

Creators who received 500+ total replies in January grew at an average rate of 22.5%, compared to 15.1% for those with fewer than 10 replies. Likes showed the strongest correlation with views (0.208), suggesting that the Threads algorithm rewards content that generates immediate positive engagement. Posts with less than 1% engagement rate paradoxically had the highest average views (9,818) — likely because viral posts accumulate views faster than engagement.

Content Analysis

What content characteristics correlate with better performance?

Content Length vs Average Views

Day of Week Performance

DayPostsAvg ViewsAvg ER
Sunday1,7983,8154.37%
Monday2,08912,8195.19%
Tuesday2,0292,8044.43%
Wednesday2,1352,6714.85%
Thursday2,5972,2794.52%
Friday2,5442,8034.48%
Saturday2,3283,6464.47%

Media vs Text-Only Posts

With Media
690 posts·3,031 avg views·6.75% avg ER·152.1 avg likes
Text Only
14,830 posts·4,298 avg views·4.49% avg ER·42.6 avg likes

Content insights

Monday posts significantly outperformed all other days with 12,819 average views — likely driven by a few viral posts. The 200-499 character range (long captions) performed best on average with 6,705 views per post. Media posts had higher engagement rates (6.75% vs 4.49%) but lower average views (3,031 vs 4,298), suggesting text-only posts may get broader distribution while media posts generate deeper engagement. Note: topic analysis was limited as approximately 95% of posts lacked topic tags.

Creator Spotlights

Standout creators from different follower tiers
faye_wilken
@faye_wilkenFaye Wilken
Nano
Followers443 → 794
Growth+351 (79.2%)
Posts118
Total Views225.5K
Avg ER3.09%
theshadevault
@theshadevaultShadeVault
Micro
Followers1,247 → 3,175
Growth+1,928 (154.6%)
Posts75
Total Views224.2K
Avg ER2.15%
husseinnaji_
@husseinnaji_Hussein Naji
Large
Followers56,551 → 68,010
Growth+11,459 (20.3%)
Posts211
Total Views7.1M
Avg ER1.28%

Methodology

How we collected and analyzed the data

Sample

2,012 Threads accounts with at least one published post between January 1-31, 2026. All accounts are users of BlackTwist, a Threads analytics and management tool. This is not a random sample of all Threads creators — results reflect the behavior and performance of BlackTwist users specifically.

Definitions

  • Engagement Rate: (likes + replies + reposts + quotes) / views
  • Short Post: Single post under 250 characters
  • Long Post: Single post of 250+ characters
  • Long Form Thread: Multiple connected posts
  • Nano: Under 1,000 followers
  • Micro: 1,000 - 10,000 followers
  • Mid: 10,000 - 50,000 followers
  • Large: 50,000+ followers

Minimum Thresholds

Growth rate rankings require a minimum of 100 followers at the start of the month. Engagement rate post rankings require a minimum of 1,000 views.

Caveats

This data represents BlackTwist users only and may not reflect broader Threads trends. View counts and engagement metrics are cumulative snapshots and may include engagement from after January 31. Correlation values are Pearson coefficients and do not imply causation.
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Threads Monthly Report by BlackTwistData collected January 1-31, 2026

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