A data-driven look at creator growth and engagement
Total Posts
23,202
Total Views
22.9M
Sample Size
319
Creators who met analysis thresholds
Avg Engagement Rate
4.2%
Top Format by Views
Long Form Thread
3,921 avg views per post
Most Engaging Format
Long Post
5.06% avg engagement rate
In April 2026, 319 BlackTwist creators who met minimum analysis thresholds (100+ followers, 1,000+ views) published 23,202 posts, generating nearly 22.9 million views. Long form threads led on reach with 3,921 average views per post, while single long posts delivered the highest engagement rate at 5.06%. Posting volume kept paying off: creators publishing 10+ times per week saw the strongest average growth at 13.55%, and those who collected 500+ replies grew at a median rate of 8.76%. Sunday was the highest-reach day with 1,602 average views per post, and Monday drove the best engagement rate at 4.92%. Posts with media outperformed text-only posts by 71% on average views (1,783 vs 1,041) and 36% on engagement rate.
The top growers in April leaned heavily into long form threads — the format that averaged 3,921 views per post. @writtenconfidence exploded from 295 to 3,459 followers (+1,073%), while @ljyjeffrey gained 28,147 followers in absolute terms (+786%). Of the top 20 absolute growers with posting data through BlackTwist, the most active creators published 18-40+ posts per week — and the highest reach per post came from creators leaning into thread-format content with strong hooks and consistent posting cadence.
Top Performing Posts
The posts that made the biggest impact in April 2026
The most terrifying age is 40.
Not because you’re getting old or have some grey hair, but because your perception of time completely changes.
At 40, life is f*cking serious. If you have kids and don’t work hard, they starve and end up getting a bad education. You also see the difference between those who f*cked around and figured it out and those that settled for mediocre.
A follower once asked me to analyze Trump's signature, below.
It appears in Epstein's Birthday book.
The guy (and his fans) are claiming it was forged.
Here were my first impressions:
I’m 39.
I deeply regret spending so much of my 20s working office jobs that led nowhere.
The best years of my life can never be lived again.
If you’re in your 20s, understand this: climbing the corporate ladder won’t make you happy.
I'm neurodivergent and have a PhD in healthcare research.
Here are 13 things your body does automatically to regulate itself — that most people interrupt without realizing it:
1. Sighing: It's a physiological reset your body does when tension builds too high (most people suppress it, especially in professional settings).
I’m neurodivergent and have a PhD in healthcare research.
Here are 13 subtle signs your body needs support, not more discipline:
(save this for the days when everything feels harder than it should)
How do long form threads, short posts, and long posts compare?
Average Views by Format
FormatPostsAvg ViewsAvg LikesAvg ER
Long Form Thread2,2793,92139.73.50%
Short Post12,29266416.24.48%
Long Post2,0373869.15.06%
Most Views per Post
Long Form Thread
3,921 avg views — 6x more than short posts
Highest Engagement Rate
Long Post
5.06% avg ER — Tight long posts drive interaction
Posting Frequency vs Growth
Does posting more often lead to faster follower growth?
Median Follower Growth by Posting Frequency
FrequencyCreatorsAvg GrowthMedian Growth
1-2/week369.7%1.6%
3-4/week206.1%3.2%
5-6/week116.4%4.7%
7-10/week (daily)2110.1%3.4%
10+/week (2+/day)10113.6%4.7%
The frequency advantage
Creators posting 10+ times per week (the largest group at 101 creators) led on both average growth (13.55%) and median growth (4.68%). The 5-6/week bucket came in close on the median (4.67%) — a steady publishing rhythm continues to compound. Lower-frequency posters (1-2/week) showed a high average growth (9.68%) skewed by a few outliers, but a flat 1.64% median, reinforcing that consistency outperforms occasional bursts.
Engagement to Growth Pipeline
How does engagement translate into follower growth?
Reply Volume vs Follower Growth
Engagement-to-Views Correlation
Likes-Views
0.369
Strongest correlation
Reposts-Views
0.316
Quotes-Views
0.294
Replies-Views
0.243
Weakest correlation
Engagement Rate vs Views
ER BucketPostsAvg ViewsMedian Views
<1%5,2361,985116
1-3%3,986937222
3-5%2,553610150
5-10%2,953522101
10%+1,86035234
Engagement drives growth
Creators who received 500+ total replies in April grew at an average rate of 18.87% (median 8.76%), compared to 6.43% average for those with fewer than 10 replies. Likes showed the strongest correlation with views (0.369), followed by reposts (0.316) — the algorithm rewards content that drives broad reactions, but conversation still maps to sustained follower growth. Posts with less than 1% engagement rate had the highest average views (1,985): the same pattern as prior months — viral content accumulates views far faster than engagement keeps up.
Content Analysis
What content characteristics correlate with better performance?
Sunday posts led in views with 1,602 average, with Wednesday close behind at 1,250 — and Monday topped engagement at 4.92%. The 100-199 character range performed best on average reach (1,350 views per post) while the longer 200-500 range hit the highest engagement rate (4.82%). Media posts continued to outperform text-only ones on both views (1,783 vs 1,041, +71%) and engagement (5.88% vs 4.33%) — reinforcing that visual content holds an algorithmic edge on Threads.
325 Threads accounts with at least one published post between April 1-30, 2026, and 2,058 accounts with follower snapshots tracked across the month. All accounts are users of BlackTwist, a Threads analytics and management tool. This is not a random sample of all Threads creators — results reflect the behavior and performance of BlackTwist users specifically.
Growth rate rankings require a minimum of 100 followers at the start of the month. Engagement rate post rankings require a minimum of 1,000 views.
Caveats
This data represents BlackTwist users only and may not reflect broader Threads trends. View counts and engagement metrics are cumulative snapshots and may include engagement from after April 30. Correlation values are Pearson coefficients and do not imply causation.
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